Launched in 2018, aimed at start-ups in the Martech market (adtech, understanding & data, content, production, communication, influence strategy, customer service, retail…) and supported by the Figaro Group, Start-up your brand is a unique acceleration program that aims to identify the start-ups that best meet the needs of brands and facilitate the conditions for meeting the two.
Start-ups selected by the brands and supported for 6 months to better meet the expectations of their customers
To integrate this unique program of two annual promotions of 5 to 6 start-ups, the latter must apply before a jury made up of brands, teams from Union des marques and its partner Neva.associés that will accompany them throughout the duration of the program.
During the 6 months of the programme, the selected start-ups will work on 4 complementary pillars: the marketing proposal, regulatory and ethical contexts, networking and increased visibility with advertisers.
With the 6 new startups selected, today 60* startups have joined the program since its launch in 2018. Among them, IMPACT+, Goodeed, Adopt or ViewPay.
the 10º The promotion starts this September and ends in February 2023.
Sustainable marketing and customer experience at the heart of the proposals of the start-ups of this new promotion.
Accountability, knowledge and customer experience are at the heart of all brand issues and this new start your brandit’s a reflection of that. The start-ups selected in this promotion offer brands solutions that encourage more sustainable marketing or, aiming at a better customer experience and, more broadly, the engagement of their consumers.
The selected startups are…
|AdAlong is a solution to automate the curation and dissemination of User Generated Content (UGC), brand visuals at all touchpoints: social networks, CRM and website. This makes it possible to multiply the benefits of the UGC: transforming customers into ambassadors, loyalty and commitment from consumers and fans, improving e-commerce conversion. https://www.adalong.com/fr/|
Shocked production is an eco-responsible content creator. Accompanied by its collective of about fifteen creative people, the company eco-produces audiovisual and web media for brands: advertising videos, brand content, digital animations, photographs, clips, webseries, websites, reports, interviews, tutorials, captures. https://eclosproduction.com/
netwave developed an inductive Artificial Intelligence (AI) technology, capable, unlike conventional AI, of generalizing to “motorize” a platform for individualized personalization of content recommendations across all types of digital channels. This technology makes it possible to increase the commercial efficiency of its customers, world leaders in their sectors. https://netwave.ai/
Teeps develops an innovative and unique social CRM in the market to help brands implement more sustainable and profitable marketing. Its social CRM allows brands to identify, target, retain and activate their best customers and prescribers. https://teeps.co/en
Then is a platform live event dedicated to hybrid and digital events. Its mission is to make live digital an experience in its own right. Voilà is an end-to-end solution for brands for their conferences, seminars, general meetings, product launches and more. https://voila-eventos/
WIDELY by Mobsuccess is an all-in-one, large-scale automated multi-site marketing solution that combines the power of the national with the accuracy of the local. It largely creates multi-lever digital campaigns for advertisers (Facebook, Google, Waze, Display), customized for each of their points of sale, thanks to its mobile-targeted communication tools and its physical visit tracking systems. https://www.wide.ly
With, from left to right, standing and then sitting:
On the sofa: Cyril Michel (Eclos Production), Athénaïs Rigault (Union des Marques), Pauline Michel (Eclos Production), Sonia Zarowski (Teeps). Standing: Nadia Leroy (NEVA.associés), Clémence Demerliac (Adalong), Istvan Banier (Adalong), Laurence Guiramand (Voilà), Simon Fraboulet (Teeps), Julien Duizabo (Voilà), Jean-Luc Bernard (Netwave). Missing in this photo because connected remotely: Cecilia Lenvo and Roland Aouizerate (Widely by Mobsuccess).
* including the following start-ups:
ADIKTEEV, ADJUST, ADLOOX, ADMO.TV, ADN.AI, ADOT, ADPULSE, ADRENALEAD, ADVENTORI, ADWAYS ADYOULIKE, AGNOSTIK, AIVE, ALLIANCE ARMIS, AUDION, BABABAM, BEOP, BLOOM, DEEPREACH, DI-MOB-A, DOOH IT , DR BANNER, GOLD CIRCLE, GOODEED, GRAVITY, HAPPYDEMICS, HUBVISOR, IMPACT+, KAIROS FIRE, KAMPN, KIKAR, KOLSQUARE, LUCKYCART, MTM, MY BRAND CONNECTIONS, POLL AND ROLL, Q°EMOTION, REALYTICS, RETAIL SHAKE, RTCX, S4M , SCIBIDS, SHOPPER FACTORY, SEEDTAG, SUBLIME, THE PROGRAMMATIC COMPANY, THE RAMPA, VIDMOB, VIEWPAY, LIVE.
About Union des Marques
Union des Marques is the representative organization of brands of all sizes and from all sectors with the purpose of being: “United to build sustainable brands”.
It promotes responsible communication and marketing and works to strengthen its effectiveness and safety.
Union des marques is a platform for inspiration and exchange, networking, support and representation that today brings together 240 member companies, more than 1,600 brands and 6,800 members.
For more information: www.uniondesmarques.fr