Per Writing Morbihan
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From a friendship, a professional adventure was born. The Morbihannais Maëlan Dahyot and Kévin Bauché hold the Tonton Outdoor sports specialty stores in Vannes (Morbihan). Meet.
Two sport enthusiasts
Maelan DahyotNéant-sur-Yvel and Kevin Bauche, by Lizio, have been friends since they were teenagers. Their friendship around the sport crystallizes on the central hinge of the Ploërmel football club. Their collaboration will also be professional. Inside 2010Maëlan opens a franchise store (Sobi Sports) in the city center of Vannes. Kevin joins him later in the adventure. The Covid-19 health crisis shows them the importance of a web platform. They then left the franchise and launched their brand and website in 2021: Tonton Outdoor. Where does this name come from?
When I released “Tonton”, Maëlan told me “no” right away. But if, look, his son calls me “Uncle Kev,” we’re still not from the same family. We all have an uncle or aunt to trust, regardless of their relationship.
four points of sale
Three physical outlets. one online. This is the stage for the two partners’ professional marathon in 2022. “We have a running store and a Patagonia space in the center of the city, as well as a 400 m² store in Kerlann with a space for walking and another dedicated to running (running, trail running, fitness, etc.)”, explains Kévin Bauché.
Sports stores stand out from the big brands with a top-notch specialized positioning :
Norrøna, Fjallraven, Icebreaker, Arc’teryx, OVERSTIM.s (nutrition) from Plescop, Veets, etc.
The new Vannetais do not compete in the same category as the big brands. “We are an alternative. Some people new to the sport will naturally turn to stores in general. If they prove it, they will come to us, the experts,” says Kévin Bauché, who adds:
For example, we offer extensive support in choosing shoes. We spend an average of 30 minutes with the client. We direct you to what corresponds according to size, its pathologies, frequency of use, sensation, etc.
The Morbihannais have passed the turn of the web. “We envisioned the site as close to the store experience as possible: who knows what they want searches the search bar and those who want personalized advice can choose to be guided through a funnel of questions precisely targeting their needs,” says Kévin. The platform also offers a sporting events map in the world with the recommended equipment to optimize participation in the chosen event.” Since the creation of the e-commerce platform, Tonton Outdoor has surpassed 2,500 online sales.
Partners of local and national athletes
Salespeople are great sportsmen. You’ll likely find them at Ultra Marine events or the Vannes Marathon. Some clients have ambitious sports projects:
A customer can leave the store equipped to make the Kilimanjaro, GR34, etc. […] We know crazy projects: two young people from Quiberon travel by bicycle for 3 years, a couple crosses South America (Andes Mountain Range) on horseback for 8 months, a couple in Lapland, etc.
Tonton Outdoor comes with a forty local athletes in their practice as Élodie Waherdrick, Stéphanie Le Floch, Pol Le Bot or Arnaud Hairie (winner of the great Raid in Ultra Marin). “We are the official equipment supplier of Pierre-Ambrose Bosse who will try to win the Olympic title in 2024 in the 800m”, says Kevin.
Continuing with this approach, the Vannes company acquired another service company to offer “Xperience sport”. The 250 athletes in the catalog can be put in contact with companies or individuals. The co-managers are on the right path to this new adventure.
Shops: 20 and 24 Place des Lices and 11 Avenue de la Marne, Vannes. The e-commerce site at this link.
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