The Mondial de l’Auto wants to burn all the wood

“The shows are just a reflection of their industry »spear Luc Chatelpresident of the PFA, to explain some shortcomings of the 2022 edition of the Paris Motor Show, in particular the weight of the absent builders, and justify initiatives that are plentiful, but sometimes devoid of a common thread. He does not flee from the shadow of the absent: Builders need less living room than before, especially since they now know how to create their own events. They also have to control their spending and that’s why the World Cup is shorter this year and has an offer of stands far from the cathedrals that we were able to see. He follows the concept of sobriety ». For him, the important thing will be to satisfy the exhibitors present and attract between 300 thousand and 400 thousand visitors, far from the millions of the last edition. A new positioning that we had already detailed Serge Gachotdirector of the Paris Motor Show.

Emmanuel Macron is expected to visit

For this, it has an eclectic offer that does not hesitate to enter BtoB territories, as evidenced by the support of Equip Auto. Or the organization of the Paris Automotive Summit (see the 2021 edition), which will bring together great leaders such as Carlos Tavares Where Lucas de Meo, for example, and politicians, the hope of receiving the President of the Republic Emmanuel Macron being caressed. This could be an opportunity to give the social lease conditions and the complex equation of 100 euros per month. A space dedicated to professional mobility, in 1 600 m², will gather LCVs and raise the issue of ZFEs, urban delivery flows and last mile. Banque des Territoires will also be present through start-ups (Clem, Mobivolt, etc.). The world must show that the French automotive industry is mobilizing around the changes taking place to offer solutions »emphasizes Luc Chatel.

Villebrequin, Netflix and games to attract young people

In addition, Mondial also claims a festive dimension through the voice of Frederic Bedin, President of the Amarelinha Council. Lively nightlife every night, 590 crankshaft support with 1000Tipla, the teaser video having already registered 900,000 “views”, a games area with game releases and the new BatCycle, the presentation of season 2 of the series “ stray bullet from Netflix and a large indoor electric kart.

As long as there are cars…

Rest assured, there will still be cars to see. Thanks to Renault Group, come complete and en masseis for Stellantis, more economical (Peugeot, DS and Jeep, but without Citroën, Opel or Fiat…). Asian manufacturers will be at the forefront (Vinfast, BYD, Wey, Seres or Ora), while Crédit Agricole Consumer Finance confirms its show of strength with Agilauto, FCA Bank, Sofinco, Leasys Rent and brands such as DR, MG, Fisker, Tesla and Vinfast. The banking sector, which is betting on the boom in rental financing products, will cover the fair (BNP Paribas, BPCE, etc.). Some distribution groups will also be present, such as the holding cosmobilis (BYmyCAR, By Car Simone, Fleetway, Goa, Marcel, Ucar) and Emil Frey France, through your brand Autosphere specializes in used cars. In addition, exceptional cars will be showcased thanks to a collection of Ferraris and sports cars “made in France”. In fact, luxury brands (Ferrari, Lamborghini, Aston Martin, etc.) no longer come to Paris, preferring to focus on the Dubai show, for example. Geneva and its group of supercars and preparers also set off for Doha, a different relationship with money and ecology. At the other end of the spectrum, minicars will be represented by at least nine manufacturers. An opportunity to discover the promising Spanish electric brand Silence.

Popularize the energy transition

Road tests will also be offered between Porte de Versailles and Issy-les-Moulineaux. About fifty models will be available (mostly cars, two wheels remaining the prerogative of the Mondial de la Moto and other events on new forms of mobility), including around fifteen light commercial vehicles, namely hydrogen powered. Perhaps this is where the common thread of a living room is found: electrification (mainly BEV and FCEV). The entire electromobility ecosystem will be represented (infrastructure, energy, service providers, Electrique Box de l’Avere and PFA, etc.) and the organizers promise a lot of education to promote the energy transition. While believing in your lucky stars, believing that the passion for the automobile survives in France and that most French people simply need a car in everyday life ».

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