Dommarket is revolutionizing e-commerce on DROM-COM

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Do you know the Dommarket platform? Subsidiary of the Cafom group, leader in the distribution of domestic equipment in the DOM-TOMs, the site connects European sellers to foreign buyers, guaranteeing the complete management of their products from mainland France to the customer’s home.

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A noticeable difference between direct sales and online sales

In 2022, the population of the islands is in a very unique situation. Indeed, it observes significant price differences on a daily basis between the sales prices charged in stores and the prices of e-commerce sites based in mainland France. The other big difference is in the choice of products. At the Dommarket market, residents abroad have access to the full range, which is rarely the case in local stores. In addition, the prices are attractive, thanks to the Low Cost transport, made possible by the sharing of costs between the various sellers of the marketplace and the Cafom group. By joining forces with CAFOM, a company with 35 years of experience, Dommarket offers its business partners a significant logistical strength. Thanks to its innovative business model, Dommarket is able to deliver its customers to their homes at attractive prices, giving sellers on the platform a significant margin. This Amazon DROM-COM accompanies European brands from A to Z to develop their presence in DROM-COM territories.

How to sell better online?

Dommarket found the best way to convince DROM-COM buyers: include pier and transport in the price shown on the website. The consumer no longer has any unpleasant surprises related to customs duties upon receiving their package. He knows the price in advance. Adapting to local specifics in terms of prices, Dommarket promises a real revolution in online commerce in DOM-TOMs. To sell better online, the main success factor is limiting shipping costs. Amazon has been a world leader for years, precisely because Jeff Bezos’ company was able to offer unbeatable delivery prices. Dommarket follows the same pattern, targeting foreign buyers and offering them more product choices at better prices. Asset number 2 for consumers is the presence of Dommarket corners in some stores of the Cafom group. This network of stores allows consumers to be delivered to a Collection Point in each of the territories for greater convenience. To sell well online, one of the most important points concerns after-sales service. Web consumers appreciate the strength of effective after-sales service. Returned products are repackaged and resold on site through local distribution networks, thus eliminating the consumer’s problem of returning the packaging to Europe.

At the service of individuals and entrepreneurs

According to Médiamétrie, which provides the latest study on the digital habits of foreigners, 76.2% of the population of Antilles-Guyana and 74.6% of Réunion use the internet daily. Like most of the world’s population, they increasingly tend to shop online. Dommarket thus offers online shoppers the possibility to order products at more attractive prices with the guarantee of reliable delivery to their home or the Pick-Up Point of their choice. The company stands out for its partnership with Cafom, leader in the distribution of domestic equipment abroad in France, which has demonstrated 35 years of practice. Over the years, the brand has set up 34 stores on site and coordinates around 900 people to ensure everything from sourcing to selling on the islands.

Dommarket: A Marketing Asset for Entrepreneurs

In addition to facilitating access to European products for the DROM-COM population, Dommarket supports companies in their marketing strategy. Its mostly foreign team ensures communication with 1.4 million qualified contacts through the distribution of leaflets, newsletters and online and offline marketing campaigns. Joining Dommarket is the guarantee of being associated with a solid partner that knows the specifics of the DOM-TOM market inside out. Currently, 4 territories are served: Martinique, Guadeloupe, Réunion, Guyana. And, little by little, partnerships are developing, encouraging other large companies to join the adventure. A definite advantage, especially when the numbers indicate a potential of 2.2 million consumers to satisfy. If you are thinking of opening your business to the DOM-TOM market and want to take advantage of this opportunity and embark on the adventure, you can contact the Dommarket team at the address: partners@dommarket.fr or by phone: 07 66 83 57 35.

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