The drastic measures of the Covid 19 pandemic boosted the attraction of entrepreneurs to the various opportunities offered by the web, including e-commerce. But in the face of constantly evolving consumer preferences, retailers who dare to invade the network are forced to adjust their marketing strategies frequently so as not to sink. To clarify these web merchants, below are 10 e-commerce trends of 2022…
Voice Chatbots, Ecommerce Trend Leaders in 2022
First of all, it should be remembered that a chatbot is an electronic robot whose mission is to answer the most frequently asked questions from customers and prospects. To some extent, he may discuss with them to collect their concerns before forwarding them to an individual. If you’re used to chatting with professional pages on Facebook or Telegram, chances are you’ve already dealt with messaging chatbots, which are very popular on these two social networks.
But another version of this AI-driven innovation is emerging in e-commerce: the voice chatbot. It has also become one of the best e-commerce trends of 2022, which streamlines and simplifies customer service management for e-commerces.
In reality, voice chatbots perform the same tasks as traditional call center professionals. They replace human functions, answering consumer questions, measuring their satisfaction through surveys, or recommending additional products and items to potential customers.
In addition, contrary to what one might think, there are voice chatbots capable of making calls to perform specific pre-defined tasks. They can thus take care of operations related to technical assistance, telemarketing, cross-selling or even day-to-day customer relationship management. To modernize the exercise of your e-commerce activity, the voice chatbot is undoubtedly one of the e-commerce trends that you will have to trust.
We can’t talk about e-commerce trends for 2022 without mentioning re-commerce. Buying second-hand goods is in vogue and some even consider it the norm to compensate for future shortages of raw materials. For the year 2021, for example, 7 out of 10 people in Europe have purchased goods that have already been used at least once. This nascent revolution is truly a boon for businesses, as trade experts predict that this “second-hand trade” will grow 11 times faster than new product sales. Players on the field will spend less on inputs, ensuring their turnover grows.
In addition, several brands such as Zalando and LaRedoute have already assimilated it by offering pieces from old collections or branded clothes that have already been used. The 5 million unique visitors daily that the Vinted platform receives are the perfect illustration of the public’s enthusiasm for re-commerce. Championed by Gen Z, it is an e-commerce trend that still has a bright future ahead of it, like live shopping.
Whether presenting a product or exchanging with prospects, brands are increasingly using videos as a useful weapon to convince potential customers. In fact, it is no longer limited to producing simple visuals to promote your articles. But webinars and video calls have become an integral part of e-commerce companies’ digital marketing strategy in promoting their products.
A customer can then attend a live presentation or demonstration of the benefits of an item they are looking for. This reduces or even eliminates the need for prospects to necessarily go to a physical location to be able to gauge the true value of a product’s qualities. Furthermore, thanks to augmented reality, a “cybershopper” can try on a piece of clothing or other similar products without having to travel. The barrier of distance, therefore, has no more reason to exist. Everything can be done over the web. And it is still one of the great advantages of “live shopping” and its co-adjuvant in e-commerce trends, telesales.
Above all, it must be understood that, despite the drop in audience of traditional telesales programs, these channels continue to be privileged means for discovering new products. But that’s not exactly the element of e-commerce trends we want to highlight.
In fact, in late 2019, NBC introduced a new parameter for these ads. The latter allowed viewers to directly purchase items that are played on screen via a “store app”. The good news is that this feature has been integrated into some “Smart TVs” for some time now. Customers will be able to easily find products seen in a movie or advertisement just by performing an action as simple as a “click”.
Whether you’re marketing an eco-friendly item or a high-tech product, this bargain of new e-commerce trends for 2022 will have a positive impact on your online store’s revenue.
Among the many changes consumer behavior is undergoing, ecology is becoming an essential factor in commerce. By way of illustration, let us take the case of young French people aged between 18 and 34. A survey conducted stipulates that 75% of them prefer to buy goods or services from eco-responsible brands.
Green consumption is, therefore, one of the main preferences of the potential customer that an entrepreneur in the field must rely on in the development of his commercial strategy. The manufacture of packaging, the mode of transport and the choice of raw materials must therefore be based on the promotion of ecological principles.
click and collect
In vogue since 2020, it is a mode of operation that is on top of the e-commerce trends of 2022. “Click & Collect” is actually a term used to illustrate purchases made online (Click) whose items are collected in-store (Collect ). During the pandemic, this is also one of the levers that allowed traders to survive despite the many restrictive measures.
In addition, it is a technique that allows entrepreneurs to avoid delivery costs and maintain a real (physical) relationship with their customers. All e-commerce players (suppliers) can easily use it to increase their turnover and customer loyalty. If you are planning to create an online store, this is an asset that should not be overlooked.
reverse image search
Thanks to the artificial intelligence that guides certain search engines, it is now possible for an internet user to easily find articles similar to a certain product. It is enough for the latter to do a search based on an inverted image to have several proposals linked to it. Through a survey, 62% of people under the age of 35 admit that they plan to use this technique for their future purchases. This is a strategy that, on the other hand, proves to be useful for all e-merchants. It is simply necessary for stakeholders to take the time to optimize their content published on the web.
Yes, only well-calibrated images from an optimized page will appear during this type of search. If an entrepreneur wants to be able to take advantage of this opportunity offered by search engines, there is only one option left: digitization. That is, optimizing your e-commerce website pages and e-commerce blog posts to meet SEO or SEA natural referencing standards.
The CRM-CDP combination
The main functions of a CRM can be summarized in the storage and use of data. But for optimal marketing strategy effectiveness, e-merchants need to be able to analyze the online and offline behavior of customers or prospects. Thus, they will be able to better understand their personalities, their habits and the right moments to successfully trigger the different phases of their business plans.
And this is where the presence of CDP (Customer Data Platform) becomes essential. Based on the analysis of cybershopper activity, they allow merchants to draw a virtual portrait of their targets. The latter will be able to customize reminders, emails and other conversion or loyalty channels. The entrepreneur will then know how to approach a user on a social network, for example, without being blocked or denounced as undesirable.
Still called social commerce, social selling is one of the e-commerce trends that has persisted for years. Once reserved for BtoB professionals and other commerce leaders, the techniques used have now invaded the daily lives of all web sellers. The main reason is that potential customers are now more willing to shop on social media than ever before. A survey carried out by FEVAD shows that, in France, ¼ of the population would be willing to buy goods and services directly through these channels.
Furthermore, it is a trend that satisfies e-merchants’ thirst for independence from intermediaries. They can use Facebook, Tiktok, YouTube or Instagram to easily enforce their D2C (Direct to Consumer) policies. The platforms already offer suitable options, such as the “Instagram Shopify” offer from the social network Instagram.
Practically a leader in commerce, this social network (Instagram) continues to compete with ingenuity to offer the best alternatives for business. If an entrepreneur intends to diversify and boost the sectors of intervention of his marketing plan, here is a detail that he has no right to ignore. Because ? Simply because you can’t make a customer pay for your items unless you can get their attention. And for this last point, social media remains the ultimate weapon.
Instant payment methods
Despite the rise of “Made in France”, online shoppers prefer companies that offer fast means of payment to carry out their purchase transactions. To meet consumer requirements, all e-merchants must offer Internet users the possibility to use instant payment platforms.
These include, for example, PayPal, Stripe, Apple Pay, Google Play and Payoneer. But if an entrepreneur is also targeting the African market, he will have to integrate “Mobile Money” receivers into his payment systems. In fact, it is a popular payment solution on the continent that allows settlements (payments) to be made from a mobile wallet installed virtually on phone numbers.
Instant payment is the latest e-commerce trend of 2022 that has the power to complete your promotion efforts. If you don’t pay enough attention to this, all your web marketing strategies can be useless in increasing sales.