the new generation of buyers willing to pay more for a clean delivery

It’s a ground swell that nothing seems to be able to stop. In 2021, the amount of sales made on the Internet rose sharply again: +13% in Europe (718 billion euros, including 129 in France) and +16% worldwide (5,000 billion dollars) compared to 2020. According to with the Federation of e-commerce and distance selling (Fevad) that published this data on June 30, France has 41.8 million e-buyers.

A heavy item of greenhouse gas emissions

In a global city like Paris, 500,000 parcels are delivered daily to just over 2 million inhabitants (ie 1 parcel for 4 inhabitants every day). A quarter of the capital’s CO2 emissions would even come from the transport of goods, according to City Hall data. This part of the economy is still a heavy source of greenhouse gas emissions, if only through trucking goods.

Undoubtedly, to better sell its software and environmental solutions to logistics players, Canadian group Descartes Systems Group ($424 million for FY2022, including 15% on R&D, 2,000 employees, 24,000 customers and users in 160 countries) has just published a study of over 8,000 European and North American consumers on their expectations for more eco-responsible delivery.

Delivery facilities more important than environmental impact

In central Germany, Belgium, Canada, Denmark, USA, Finland, Norway, Netherlands, UK, 56% of French respondents – the highest percentage in Europe – (1,001 out of 8,000 respondents) consider the issue to be important.

“We must weigh”, relativizes Fabien Petitjean, Senior Solutions Consultant at Descartes System Group.

“In Denmark (27%) or Sweden (43%), became obvious due to more restrictive regulations on uses. Ditto in the Netherlands or the United Kingdom, where home delivery has been around longer than in France”, he adds.

In detail, French respondents prefer short circuits for buying food in the name of ecology, as well as for their clothes and shoes, opting for other channels such as “click & collect” and “boxes”. On the other hand, they are not reluctant to have multimedia and computer devices delivered to their homes.

Consumers still consider ease of delivery (40%) to be much more important than environmental impact (23%). However, for more than a third (37%) these two aspects are equivalent”is also specified in the study.

That should change in the coming years. in the question “Is electric vehicle delivery important? »only a quarter of respondents answered yes to 2022, but when asked to plan for 2025, 59% responded in the affirmative. Today’s expectations are not tomorrow’s. This response will allow merchants to adapt their services.” comments Fabien Petitjean.

Citizen and political pressure

This change will come in particular from the new generation of buyers. Of the 18% of the ready-to-pay panel for cleaner deliveries, they are 31% among 18-24 year olds compared to 11% among those age 65 and over. “This reflects a demand towards merchants that will be stronger and stronger,” insists Descartes System Group’s senior solutions consultant.

In addition to pressure from citizens, local political powers are pressing Parliament to legislate in this direction. Three months after presenting its 2022-2026 urban logistics strategy and just days before the presentation of the 2023 budget to the Council of Ministers, the city of Paris said last week that it wanted to further contribute to the digital economy and delivery trade “.

Two elected officials, including the deputy (PS) for Finance, advocate a tax or fee on delivery fleets based on the use of public space, but also a tax or fee based on economic criteria paid by companies through the imposition of a product delivery fee. or one more “incentive tax” depending on logistical methods: locations used, vehicles used, etc.

“Any additional embarrassment for companies will pass to consumers,” believes that the Canadian group’s board listed on Nasdaq Toronto.

“It is better to create low-emission zones, for example, which put a lot of pressure on traders and transporters. Those who anticipated these challenges will gain market share compared to their competitors, who will be forced to catch up,” he said. he continues.

Low-emission mobility zones (ZFE-m) were created by the energy transition and green growth law, known as the Royal Law of 2015, to limit the circulation of the most polluting vehicles within agglomerations. They make it possible to combat nitrogen oxides and fine particles emitted mainly by road traffic.