MJ Bike, a startup that uses sport for ecotourism

More than a project, “MJ Bike” was launched today September 7, 2022 in Tangier, in the presence of the President of the NGO Tibu Africa, the Dutch delegation of the KNVB, the founder of the company Cloud Bike, and the manager of the Hotel Etoile du Nord, is the result of an example of will, perseverance and determination serving as a model for young entrepreneurs in the sports sector, in order to lead them to always believe in their dreams, regardless of the life challenges they face.

In fact, this project is the initiative of the young man from Tangier Lahcen El Mejdoubi, 21 years old and passionate about cycling since his earliest childhood with a single ambition: to get a bike.

This ambition forced him to multiply at a young age several small crafts that allowed him to become the owner of a bicycle. Once that step was taken, he discovered, through intense practice, the desire to become a champion in this field. With this idea in mind, this young man participated in his first amateur race in 2017. Over the years he has achieved enough success that has allowed him to win the regional and national championship twice and three times to win a competition at continental level with the national team. national team of Morocco and the Royal Federation.Moroccan Cycling.

These successes fueled the young athlete with another challenge, that of becoming a lifetime champion thanks to the power of sport. Not having the necessary structure to realize that ambition, Lahcen had to give up everything. It is precisely at this stage of his life that the NGO Tibu Africa reaches him, providing him and many young people like him with the education and professional integration program through sport of the Intilaqa Initiative with the support of the DROSOS FUNDATION, in order to instill in them the theoretical and practical skills necessary to enable them to develop their self-confidence, believe in their dreams and give themselves all the means to pave the way for success.

Like a magic wand, the Embassy of the Netherlands in Morocco decides to implement, for the first time in Africa, its business program “Sports Orange Corners” and appoints the NGO Tibu Africa as a quality partner to carry out this mission on the continent.

Young Lahcen, who had already made a positive impression on the minds of his coaches during his training period in the Intilaqa Initiative program thanks to his commitment and determination, is therefore once again selected among the beneficiaries of the “Sports Orange Corners” program. .

Thanks to this sports social entrepreneurship program, Lahcen El Mejdoubi received training from the Tibu Africa teams, on the one hand, which allows him to wear the cycling coach’s cap and, on the other hand, support and development sessions for his power project. give needy youth the guidance he did not have in his field during his childhood.

“Before the decisive encounter with Tibu Africa, I was what could be described as a disoriented dreamer. I had to carry out several activities, very interesting, with no real impact. It was in this situation that I became aware of the Initiative Intilaqa program in Tibu Africa which allowed me not only to optimize my primary knowledge, to develop my language skills, but also to calibrate my objectives thanks to a quality of follow-up adapted from a dedicated team. MJ Bike was born thanks to the support and financial support of the Sports Orange Corners program. This project certainly remains a summary of my initial dreams, but it represents for our young people passionate about cycling, the opportunity I wish I had had at their age”, declares Lahcen El Mejdoubi, sports entrepreneur and founder of MJ Bike.

MJ Bike is a sports startup with an environmental vocation. Based in Tangier and founded by young sports entrepreneur Lahcen El Mejdoubi, MJ Bike trains children aged 8-17 to practice cycling through its cycling school.

MJ Bike also offers coaching and personal support services for young people who want to develop their professional cycling skills.

Located at the Étoile du Nord hotel, the startup MJ Bike has a set of professional bikes available to Tangiers and tourists for hire and discover the city of the strait.

MJ Bike’s vision is to make cycling accessible and promote sustainable mobility in Morocco.

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