120 years Manor: a unique Swiss company, combining tradition and innovation, celebrating…

AG mansion

Basel (ots)

Manor, the largest Swiss department store group, will celebrate its 120th anniversary from 7th to 23rd October. On this occasion, customers will be able to enjoy many highlights for this jubilee: among other things, an exceptional collection will be offered in collaboration with a talented Swiss designer in the fields of fashion, home and stationery, in addition to limited products best-selling collections developed by partners. Manor’s long-standing experience in food and non-food products, as well as promotions with attractive prices and fierce competition. In addition, Manor is embarking on a new path with Metaverse and is the first retailer in Switzerland to launch an innovative NFT collection based on a token-based community approach.

The company, which counts 59 Manor department stores, 27 Manor Food supermarkets and 24 Manora restaurants, can boast of an impressive development and welcomes its customers to the most attractive places in the country, thus contributing to the liveliness of Swiss cities. Manor is a space for customer experience and innovation, and the first address for trends, exclusives, international brands, as well as a varied offer of private labels at attractive prices. For years, the company has responsibly offered a unique and inspiring selection of products, services and novelties in the non-food and food sectors – always with the ambition to inspire its customers every day and to fulfill its promise. Manor “Special Everyday”. Manor regularly surprises with exclusive cooperations in Switzerland, for example with Sephora, novelties such as the first LEGOTM in-store store in Geneva featuring the Store of the future concept, or even pop-up stores like La Redoute currently in department stores in Basel and Geneva. Manor’s wide assortment in fashion (women’s, men’s, children’s), beauty/perfumery, home (home and home), jewelry (jewelry, watches) and toys is complemented by targeted partnerships, for example, in the multimedia area with Fnac Switzerland or in the field of sport with Decathlon.

O Online store manor.ch is also playing an increasingly important role. The diversified offer in the areas of fashion, beauty, sports, travel, jewelery (jewelry, watches), toys, multimedia, home (home and home), wine, gifts and services continues to grow and develop. The aim is to focus on the suitability of the assortment as a selective market, to continuously integrate additional articles, trends and offers as well as attractive external partners and to ensure that customers benefit from an even wider choice of products, new brands, exclusives, depth of reach and availability of goods.

Customers have also been appreciating for years the variety of offers and the freshness of the Mansion food. On the one hand, the Manor Food supermarket offers ultra-fresh food, plenty of local offerings – including meat and fish from the region – as well as an extensive range of wines and advice from Manor wine merchants. At the Manora restaurantscustomers also find fresh vegetables from organic, local and seasonal production in soups, salads and daily specials, and benefit from a varied, innovative and constantly changing offer of dishes and drinks.

the theme of sustainable development is of great importance at Manor and is mainly reflected in the constant increase in the number of sustainable products or in our commitment in various ways to the environment and society. Sustainability standards are very high at Manor compared to many other suppliers of sustainable products on the market. At Manor, a product is only labeled as sustainable if the share of sustainable materials in the product in question reaches at least 70%. For example, with the “REThink Everyday” label, customers can recognize all sustainable products from our private label collections. In addition, Manor is committed to a long-term commitment to reducing food losses. The company thus supports the Federal Council’s action plan to gradually reduce food waste and achieve the goals set, namely halving avoidable food losses by 2030 compared to 2017.

Manor commits to Metaverse – eye-catching October birthday deals – and other Swiss previews in Q4

Manor is constantly looking for new ways to reinterpret traditions in a modern and innovative way, without losing the connection with Swiss values. The focus on Switzerland also plays a central role in Manor’s 120th anniversary. For this, Manor collaborates for the first time with the talented Swiss designer Yael Anders and launches in the areas of fashion, home and stationery a capsule collection of iconic products and popular items. To increase the creativity of this collaboration, Manor is also launching an NFT collection, where Yael Anders’ artistic creations are not only physically available in Manor department stores and on the manor.ch online store, but also present as part of the first Metaverse Mansion. A playful and creative approach was taken to the current Metaverse theme, with Yael Anders designing a physical sculpture that was digitized in collaboration with the Metaverse agency VARY AG and combined with elements from the capsule collection to create one-of-a-kind video art works. Each NFT is unique and is characterized by different texture compositions, color combinations and patterns. The limited edition NFTs are distributed to a Manor community of handpicked journalists, influencers and influencers, and Manor customers. The launch of the NFT also symbolizes Manor’s desire to constantly renew and modernize.

In addition to the Yael Anders capsule collection, Manor’s longtime food and non-food partners have developed limited collections in celebration of the 120th anniversary from the company. Swiss companies like Certina and SIGG, for example, feature engraved editions and bestsellers in Manor Jubilee colors and designs.

All items are limited and available while supplies last. from October 7, 2022 at Manor department stores and on manor.ch. Furthermore, attractive promotions it is a big contest waiting for customers.

In addition to these highlights from Manor’s 120th anniversary, the fourth quarter of 2022 will bring many other innovations and promising new arrivals in Switzerland. As such, Manor will continue to provide inspiring customer experiences with omnichannel offerings and services in keeping with its “Special Everyday” promise.

Did you know ? Popular Mansion Services:

  • Members of the Manor Loyalty Card benefit from offers, discounts, promotions and exclusive events.
  • Loyalty is rewarded: with every purchase made with the Manor World Mastercard® or the Manor loyalty card, you accumulate points and earn Manor credits.
  • In-store ordering: Order directly in-store with competent advice, for example if the desired product, size or color is not available.
  • In selected Manor stores: personalization service, beauty services, tailoring service, curtain service and home advice, home delivery.
  • Click & Collect Express: order your favorite products at manor.ch and, subject to availability, pick them up one hour later at the Manor department store of your choice. By ordering up to 60 minutes before the store closes, customers can receive their purchases the same day!

Link to the press release: https://mynews.manor.ch/content/news/article/63190bd60770ca32b6351c1b

Learn more about Manor’s Anniversary Specials in the product press release: press release here


download photos here

About the Mansion

Manor’s history begins at the end of the 19th century (which indicates the company’s later development) in Bienne, a French and German-speaking city. It was there that the brothers and wholesalers Ernest and Henri Maus – domiciled in Geneva since 1901 with the Maus Frères wholesale store – became friends with their customer, the retailer Léon Nordmann. In 1902, these three forward-thinking businessmen opened the “Léon Nordmann” department store on Weggisgasse in Lucerne. This store is considered the true birthplace of the current group. Over time, many large family stores sprang up in Switzerland.

The company name Manor – consisting of the names Maus and Nordmann – was created around 1965, when a new corporate identity was created. At the same time, the names of the previously different department stores were redefined at the regional level: Rheinbrücke for Basel and Liestal, Nordmann for central Switzerland, Vilan for the Zurich/Eastern Switzerland region, Placette for French-speaking Switzerland, Innovazione to Ticino. Since 1994, all company-owned department stores in German-speaking Switzerland, and since September 2000, all stores in French-speaking Switzerland and Ticino have been renamed Manor.

Manor AG, based in Basel, is a subsidiary of Maus Frères Holding in Geneva. Switzerland’s largest department store group welcomes its customers to the country’s most attractive locations and thus contributes to the liveliness of Swiss cities. In parallel, the company pursues an omnichannel strategy (use and connection between physical stores and the online store) and also operates an online marketplace at manor.ch for selected manufacturers and partner brands. The company is present in all regions of the country, employs approximately 8,000 people and trains more than 200 apprentices. The Manor Group comprises 59 Manor department stores, 27 Manor Food supermarkets and 24 Manora restaurants. In total, Manor offers more than one million items from approximately 2,800 suppliers worldwide. Among them, around 700 are local producers who, within the scope of Manor’s “Local” program, deliver seasonal products, namely to Manor Food supermarkets. Manor is proud to offer a variety of more than 2,000 local products and thus support local agriculture and businesses. Manora restaurants also use the highest quality fresh ingredients and certified local produce from up to 30 kilometers in the preparation of their dishes.



Mansion SA
corporate communications

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