Marketplaces can be actors in a local economy

Marketplaces can promote purchase trust by focusing on local sellers to ultimately engage consumers in a responsible economy.

Marketplaces connect a multitude of sellers to a multitude of customers. Behind its unbeatable prices hides a huge waste of resources. The circular economy must not fall into this trap. Integrating the location into marketplaces provides reassurance to consumers, inspires trust and creates value.

The history of online commerce is the history of rapid globalization. Since the beginning of the 2000s, the activity has been structured, first with pioneers such as Amazon. Initially, we talked about transaction security, planetary sourcing, a plethora of offers, then abusive purchase incentives. This superabundance is perfectly epitomized in its frenetic character by Black Friday. This globalized growth has generated its own shortcomings: low-quality products, sometimes of dubious origin, delivered in individual packages, after-sales service for absent subscribers. Today, the model collides with the awareness of social and environmental issues.

The limits of the model and the needs of its evolution

Replicating real-world trends, e-commerce has moved into second-hand goods. This market is not new: 70% of the cars sold today are used. We first saw sales between individuals like Leboncoin and Vinted, and reshaped markets have emerged since then.

Refurbishment is the restoration of a product after it has been checked and repaired by a professional. The electronics industry has seen an explosion in the online supply of refurbished smartphones, PCs, tablets, connected watches and video game consoles. Consumers have access to high-tech products at prices 20 to 70% lower than new ones. For the environment, it is a solution for the future with water savings, rare earths and reduced CO2 emissions from production. For the consumer, it’s a reasonable purchase in terms of price and impact.

Online refurbished must not be obscured

Refurbished electronics are now a very good option to equip yourself with high technology in an ecologically responsible way. But marketplaces open – again – the reformed market to international players. These sellers are not always easy to identify, they do not repair all electronic products with the same rigor and according to homogeneous standards. After-sales service in a different time zone has communication and processing time issues. Naturally, customers are disappointed with the experience and complain about unexplained breakdowns, defective batteries, non-conforming products, complicated after-sales service. The environmental bill is also high. ADEME shows that a refurbished phone abroad has a carbon footprint 4 times greater than locally. By operating internationally, the refurbished does not fulfill its mission: that of a virtuous circular economy. It penalizes serious local refurbishers caught in unfavorable trading conditions.

For selective markets serving a local economy

Refurbished in France represents 300 players and 5,000 direct jobs. It is an economic and social opportunity to defend as markets. These refurbishers offer reliable products, local after-sales service, who know how to manage and support the customer. By placing these refurbishers in our marketplaces, we are providing a solution to restore consumer confidence. We support employment and the economy of our territory while solving part of the carbon equation.

More than 120 million electronic devices sleep in French drawers. Sales of refurbished electronics are expected to account for 50% of sales of high-tech products by 2030. The famous saying think global, act local finds its full meaning here. More than ever, remodeled marketplaces have a role to play for the future of the economy and it is by thinking locally that they will win this bet and get consumers on the move.

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