Former Agriculture Minister Julien Denormandie becomes impact director for a start-up

Posted on September 6, 2022, 10:21 amUpdated September 6, 2022 at 10:22 am

“Impact Boss”. This is the new post for Julien Denomardie, a former minister of agriculture during Emmanuel Macron’s first five-year term. He has been working since September 5 at Sweep, a start-up created in 2020 and specialized in advising on carbon reduction for companies. “Sweep has set the ambition to participate in a concrete and measurable way in the transition of companies to sustainable models”explains in a statement the founder and general manager of this greentech, Rachel Delacour.

The 42-year-old former minister’s goal? “I use my experience to help companies equip themselves with solid tools that will enable them to successfully achieve their climate goals and successfully transition to sustainable models that effectively address greenhouse gas emissions”he explains.

Impact director, what is it exactly?

In 2021, two spotlights brought this profession to the fore quite spectacularly. In March, Prince Harry was recruited with this cap by BetterUp, a Californian start-up. In December, it was Kat Borlongan, the former head of French Tech, who announced that she was taking a similar position at Contentsquare, a French unicorn.

Couldn’t Chief Impact Officer (also called Head of Impact, Chief of Impact… depending on the company) simply be the new name of the CSR (corporate social responsibility) manager, start-up nation’s version?“The big difference with traditional CSR professions is that they are now being asked to integrate business impact and company strategy”underlines Caroline Renoux, director of Birdeo, a recruitment company specializing in positive impact jobs.

Those who occupy this position must first measure the positive and negative impact of the company (respect for biodiversity, limiting the carbon footprint, gender equality, good governance, etc.) representatives) and external (customers, suppliers, institutions, etc.)

Then, propose action levers to move towards a more virtuous business model for the planet and society as a whole, including employees. That’s why it’s also called an “impact or engagement director”, depending on the company.

Three government positions

Prior to joining the start-up, Julien Denomandie held three government posts during Emmanuel Macron’s first five-year term, with whom he was a close collaborator since the start of the 2017 presidential campaign. First Secretary of State to the Minister for Territorial Cohesion, became Minister responsible for Cities and Housing, before joining the Ministry of Agriculture in 2020 and 2022.

He has been criticized by environmentalists and some farmers as an advocate of intensive farming, close to the views of the FNSEA union and the food industry.

He quickly committed to a supervised return to neonicotinoid insecticides, with notoriously harmful effects on bees, to prevent jaundice from threatening sugar beet production. in your mission to “food sovereignty” to France, he repeated systematically trusting “to science and reason”.

Other conversions in the private sector

He is not the only member of Emmanuel Macron’s former government to return to the private sector. Jean-Baptiste Djebbari, former Deputy Minister of Transport, is now Chairman of the Board of Directors of the French start-up Hopium, which manufactures hydrogen vehicles. A career change approved by the High Authority for the Transparency of Public Life, which specified that it was nevertheless appropriate “supervise (your) future professional relationships” Why “It cannot be ruled out that Mr. Djebbari be led to perform” of “special measures with the public power”. Objective: to prevent any illegal taking of interest.

Another former figure who took a turn: former Minister of Culture Roselyne Bachelot, who serves as a columnist on BFMTV and RTL.

Leave a Comment