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Officials at the Romandie Media Forum (FMR) Thursday in Lausanne insisted on the need to collaborate within the industry. The latter campaigns in particular for the introduction of a neighboring right and wishes to support the education of young people in the media.

“The media must collaborate and think about their future as a branch. Inventing new forms of partnership and exchange becomes essential”, underlined the director general of the ESH group Stéphane Estival, also president of Swiss Media, the association of francophone publishers. .

The appeal appears in a video presented at the opening of the 3rd edition of the FMR organized at the Olympic Museum. About 80 representatives from print, online and broadcast media responded to the invitation.

Christine Gabella, managing delegate for French-speaking Switzerland in Tamedia, also insisted on cooperation. “To keep the companies strong in French-speaking Switzerland and the editorial team independent, our French-speaking media certainly have projects to carry out together,” she noted.

“Our aim is to reflect the entire media ecosystem in French-speaking Switzerland in its diversity. That’s why we want to federate all media in French-speaking Switzerland, including newcomers to the territory”, insisted RTS director Pascal Crittin.

Web giants at checkout

While the Swiss people put aside a large package of aid to the media last February, the media are now focusing on the issue of neighboring rights. This standard, comparable to copyright, allows publishers to claim compensation from platforms like Google or Facebook for the use of their content.

Neighboring law was integrated into European legislation in 2019 and the Federal Council wants to follow suit. A project is being prepared by the Federal Institute of Intellectual Property (IPI). A consultation procedure should be launched by the end of the year.

The matter was exposed Thursday by Anne Peigné de Beaucé, head of public relations for the CH Media group. Pierre Petillault, director of the Alliance de la presse d’information générale (Apig), in turn, returned to the negotiations he was piloting between French publishers and the web giants.

These negotiations were successful: last March, an agreement was announced between Apig and Google, for an undisclosed but “significant” amount, Pierre Petillault noted.

youth and media

A workhorse since the inception of FMR, the education of young people in the media was also widely discussed this Thursday. A collaboration agreement in this field is also planned with the Intercantonal Conference on Public Education of Francophone Switzerland and Ticino (CIIP), announced Pascale Marro, Secretary General of the CIIP.

This project is part of the desire to strengthen digital education in the Romand Education Plan (PER). It encompasses activities such as the “fake news” workshops organized by RTS in several French-speaking cantons. By the end of 2022, no less than 27 classes will have participated in this activity, representing a total of more than 500 students.

As part of its centenary in 2021, the Association de la presse valaisanne, in collaboration with the cantonal education service, also organized training on fake news, visiting all 150 classes of the 10th grade in the canton, no less than 3,000 young people.

The aim is to extend the system to French-speaking Switzerland, with the continuation of the RTS workshops and the provision of the Valais brochure to all classes in French-speaking Switzerland.

A new teaching assistant

Another project that spreads across French-speaking cantons, radiobus.ch allows students to practice radio media. About 2,000 students have taken advantage of this offer in the last two years. Finally, a working group within the FMR will produce new teaching material that will be available in digital format.

A study commissioned by the canton of Vaud and published recently shows that these efforts are not futile. According to the authors, the vast majority of young people obtain information through social networks, abandoning traditional means. Their consumption of current affairs news is passive and random and their motivation to pay for information is quite weak.

A long term view

The founders of FMR, launched in 2019, want to promote a diverse and strong media space in Romandie. This platform also aims to become a think tank to develop a long-term view of media in French-speaking Switzerland around content, innovation, training and research.

The Forum is supported by RTS, Swiss Media, Communication Switzerland (the umbrella association for advertising and communication), Ringier Axel Springer Switzerland, as well as the associations of regional television and radio stations in French-speaking Switzerland.

This article was automatically published. source: ats

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