Audi is a regular at Monterey Car Week, which took place August 17-20 in California. The German manufacturer regularly presents its vision of the mobility of the future. Last year, he unveiled his Skysphere concept car, an electric roadster that foreshadows the evolution of its design. A concept car that the brand of rings later rejected with two other versions: Grandsphere and Urbansphere. Visitors to Monterey Car Week 2022 were also able to admire the 3 models of the Sphere family. But Audi also created the event by presenting, at the Laguna Seca circuit, the Audi S1 e-tron quattro Hoonitron. A unique example resulting from a new partnership with the American drifting legend Ken Block.
A copy developed for Ken Block
Audi developed this car especially and exclusively for Ken Block. This American rally driver is world famous for his videos gymkhana. Videos in which he performs drift maneuvers behind the wheel of competition vehicles. After years of driving for Ford, Ken Block partnered with Audi last year. For him, the Ingolstadt company developed this unique and particularly efficient electric model. A car with two electric motors, all-wheel drive and a carbon fiber chassis. A vehicle that also meets all the safety standards set by the FIA, the motorsport regulatory body. With this attractive and particularly powerful new car, Ken Block aims to achieve new and increasingly spectacular numbers.
The feat of the Audi S1 e-tron coming soon to the small screen
If the Audi S1 e-tron quattro Hoonitron isn’t visible at the brand’s concessions, Audi enthusiasts may soon find it on the small screen. The car will indeed be the star of an upcoming video by Ken Block entitled “Elektrikhana” for his cult series Gymkhana. The American driver has already had the opportunity to carry out the first tests in Germany to get used to his new car. Familiar with a wide variety of cars that use internal combustion engines, Ken Block really had a lot to learn. ” Making a donut at 150 km/h straight from a standstill, just using my right foot is a whole new experience for me. Our job was to get used to each other, the car and I’‘.
A tribute to the legendary Audi quattro S1
The Audi S1 e-tron Hoonitron also pays tribute to a legendary model of the brand: the Audi Sport quattro S1. A car that dominated World Rally Championship races from 1984 to 1987. It also won the famous Pikes Peak Hill Climb on an unpaved road. The car made the most of the advantage provided by its unique all-wheel drive system. The Audi S1 e-tron Hoonitron is a modern interpretation of this and combines many elements. Ken Block points out that the spectacular aerodynamics have been translated into a totally modern form. He thinks it’s particularly cool that Audi’s designers have drawn inspiration from their own past and have uniquely transferred the car’s technologies and appearance to the present.
A car designed in record time
Typically, designers and engineers allow themselves a year to design a project of this magnitude. For the Audi S1 e-tron Hoonitron, Audi Sport teams only had four weeks. Audi’s design studio in Ingolstadt was responsible for the styling. All development, including advanced technologies, took place at the Audi Sport facility in Neckarsulm. In a month of intense work, Audi accepted the challenge to bring this car to life, much to Ken Block’s delight. “The fact that Audi developed this car for me and my team and joined us on our next project was a dream come true for me. Hoonitron is writing the next chapter of our story and taking our Gymkhana story into the future. »