Fnac-Darty: Arnauld de Saint Pastou new Marketplace Director – 2022-08-23 at 16:33

(AOF) – Fnac-Darty has appointed its new market director in the person of Arnauld de Saint Pastou. At 41 years old, this ESC Amies-Picardie graduate is responsible for the management and development of the Fnac and Darty marketplaces, as part of the implementation of Everyday, the group’s strategic plan. Until now, he has held the position of director of international e-commerce at Fnac Darty since March 2020 and participated in defining the group’s e-commerce strategy internationally, ensuring data quality management.

Arnauld de Saint Pastou started his career in 2006 with the title Les Echos, where he held the position of digital advertising director in 2010. He then joined the Le Monde group, where he served as commercial director. digital from 2012 to 2014, before being appointed director of digital activities at MPublicité & RégieObs.

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key points

– First French distributor, born in 2016, of technical products and home appliances from the Fnac and Darty brands and second web distributor;

– EUR 8 billion in activity, split between technical products (49%), editorial products (16%), household appliances (22%) and other products and services;

– Strong presence in France and Switzerland (83% of sales), Iberian Peninsula (9%) and Belgium and Luxembourg and first steps in Africa in Senegal;

– Responsible digital distributor business model;

– Publicly traded with German Ceconomy as the 1st shareholder, followed by the insurance company Indexia, with Enrique Martinez as managing director and Jacques Veyrat presiding over the 14-member board;

– Financial position under control with €1.2 billion in cash and €1.6 billion in equity, compared to €1.1 billion in net debt

Challenges

– New Everyday strategic plan based on 3 pillars until 2025: digitization, via 50% of investments, in omnichannel distribution putting sellers at the center of advice and targeting 30% of web sales / customer support for more sustainable products through sustainability score (reliability, spare parts availability, repair) / DartyMax deployment, subscription repair service (2 million subscriber target) / €500 million cumulative free self-financing in 2021-23 and €240 million annually a from 2025;

– Data-driven innovation and open innovation strategy: improvement of knowledge and data quality and partnership with Google in the use of data, network of partner venture capital funds and Digital Factory;

– Environmental strategy: halving CO2 emissions in 2030 vs 2019 / circular economy by extending the life cycle of products (DartyMax repair subscription, “Darty Sustainable Choice” label, implementation of WeFix repair services in partnership with Apple) and second-hand resale – manuals in partnership with La Bourse aux livre / partnership with Valeco to increase green energy share and with the Raise Seed for Good seed fund integrating ESG criteria in its support;

– Customer loyalty with 10 million members, including 7 million in France;

– Expanded diversification after kitchen furniture at Darty and mobility, establishment of domestic spaces, games and toys in stores;

– Increase to 26% in sales in France from online purchases, combined with the opening of 55 stores, bringing the total to 957.

Challenges

– Strong competitive risk from Amazon;

– Ability to maintain supply despite difficulties in supply chains;

– Spin-offs of partnerships with Google Cloud and, in Switzerland, with the Manor network;

– Expectations for 2022 confirmed after profitability increase in the 1st quarter: caution in market trends but acceleration of the Everyday plan with capitalization in the omnichannel sector, cost control and subscription continuity;

– Dividend of €2 for 2021.

big concerns

According to the Specialized Trade Federation, Procos, activity from January to May dropped very significantly compared to the same period in 2019, at -8.8%. Store traffic in May 2022 remained lower than in May 2019, but the decline was limited to 6.5%, much better than in April (-19.6% compared to April 2019). In a very uncertain context, several elements weigh on the profitability of companies, namely the increase in the cost of electricity and the indexation of rents, even though the composition of the ILC (commercial leasing index) has changed. Previously, it was composed of 50% inflation, 25% construction cost index and 25% variation in retail sales. From now on, it will only take into account inflation and construction cost because the previous formula included sales made by the ‘pure players’ of the Net, which increased the rents of physical stores.

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