Essonne: this start-up wants to democratize access to replacing a bathtub with a shower

Based in Villiers-sur-Orge (Essonne), start-up Evolyo designs and sells custom-made walk-in showers. Thanks to a patented concept, it sells its models at low prices. (©Evolyo)

Allow each family to replace your bathtub per one bathcustomizable and installed in less than a day, that’s the goal of startup Evolyo created in 2020 and located in Villiers-sur-Orge (Essonne).

A way for retirees to spend more time at home

At a time when young retirees and older seniors are increasingly likely to want to live in their homes, namely by adapting their bathrooms to make them more functional, the start-up offers custom-made walk-in showers. and at low prices.

Originally from Ris-Orangis, Stéphane Rakotomalala founded Evolyo after noticing a lack of offer to replace bathtubs with showers.

In 15 years of experience in this sector, I have noticed that the prices charged by all specialized companies are very high”, he says, citing a study by the magazine 60 million consumers.

According to the latter, published in September 2019, the amount to be paid by an elderly person who wants to replace his bathtub with a shower exceeds an average of 6,000 euros.

“Offering a comfortable shower at a reasonable price”

“Based on this finding, I looked for a way to offer a shower offering that was elegant and comfortable at a reasonable price compared to what families, and in particular those composed of retirees, could afford”, says the businessman. , 46 years.

Today, your company offers this service from 1,990 euros, with installation included. “They are two to three cheaper than what is currently available”, says Stéphane Rakotomalala.

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To succeed in their bet, Rissois and Evolyo’s associated creators activated several levers. Among them, a website that allows the customer to fully configure their future shower using three-dimensional visualization and customization tools.

Stéphane Rakotomalala, the founder of Evolyo
Stéphane Rakotomalala, the founder of Evolyo (©Evolyo)

A company based on distance selling

“Our website allows distance selling without the presence of a salesperson, which reduces the final bill”, assures the founder of Evolyo, which employs just three people full time.

“Thanks to the information provided by the customer, we can know in 90% of cases if we are able to install our shower in their home”, he continues, stating that the patented Evolyo concept “fits most bathroom configurations”.

Once validated by customers, the shower is manufactured by a subcontractor. Once ready, a skilled craftsman hired by the company installs the shower in one day in the customer’s bathroom.

A dozen different models

“The installation is not very complex, a good handyman can take care of it himself”, says Stéphane Rakotomalala.

In total, the start-up offers a dozen different models. Around the same shower box that does not vary, customers can add modular elements, modify the colors, the shower walls or even the accessories.

“With the same model from the start, an infinity of configurations is possible to respond to both those looking for a very designed model or those with a lower budget looking for very functional models”, rejoices the businessman.

“Our concept also appeals to working families”

In the first two years of its existence, the start-up sold around 1,000 showers in a context marked by restrictions linked to the Covid-19 pandemic.

“We realized that our concept appeals not only to the elderly, but also to families made up of workers who do not find it useful to have a bathtub, especially for ecological reasons”, explains the founder of Evolyo.

Various development perspectives

After this first start-up phase, the company hopes to sell its showers abroad but also to hotel chains and social landlords.

“The population living in HLM is very old and our solution can allow owners to replace the bathtub with a shower in a minimum time and without creating any risk of water infiltration”, concludes Stéphane Rakotomalala.

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