Heura closes the first half of 2022 with a turnover of 14.7 million euros » PACA economic and political charter

Heura ends the first half of 2022 with a turnover of 14.7 million euros, an increase of 93% compared to 2021.

Driven by the ambition to accelerate the plant-based transition and gradually eliminate animals from the global food equation, Spanish plant-based meat start-up Heura announced a doubling of its revenue from the year before the same period.
Founded in 2017 by activists Marc Coloma and Bernat Añaños, the company ended the first half of 2022 with a turnover of 14.7 million euros, compared to 7.6 million euros in the first half of the year. year 2021, an increase of 93% year-on-year. Signing its most successful start to the year since its creation, Heura also announces significant advances on the distribution front, with almost 18 thousand points of sale, compared to 13 thousand in 2021. The company calculates that these results will have saved the equivalent of 1 million live animals by the end of 2022.

In six months, Heura managed to:

Enter more than 1,500 new points of sale, including E. Leclerc, Intermarché and Super U in France; Ahorramás in Spain; Ocado in the UK; Migrants in Switzerland; and Carrefour in Italy.
Expand your restaurant network internationally, with 3,000 new partner restaurants offering Heura products as a vegetable analogue to meat.
Expand the Good Rebels team by hiring 65 new employees in France, Spain, Italy and the UK, for a total of 165 Good Rebels across Europe.

2022, a record start to the year for Heura both in distribution and catering…

During the first half of 2022, Heura consolidated its leading position in plant-based foods in Spain, with a 65% presence in large retailers, becoming the most distributed plant-based brand in the country. The catering offer followed the same exponential growth, with the proliferation of strategic partnerships with catering companies, including Som Valors, SERH and the Iberostar hotel chain.
Heura also experienced unprecedented expansion in Europe, becoming the independent start-up with the largest international presence. The UK, France and Switzerland were the drivers of the continent’s rapid growth in the first half of 2022, thanks to new partnerships with retailers such as E. Leclerc, Intermarché and Super U in France, Ocado in the UK or Migros in Switzerland.

“The current food system is outdated, but we have the power to accelerate the shift to a more sustainable model in the long term, says Marc Coloma, CEO and co-founder of Heura. We want to create successors to animal meat and not mere alternatives: tasty, sustainable and nutritionally superior products. For the remainder of 2022, we are committed to continuing to expand our plant-based offering across Europe, capitalizing on record first-half growth, to continue to provide the best possible food choices for all consumers around the world.

… For a balance with a positive impact on the environment, ecosystems and society

As an activist company, Heura is also pleased with its positive impact on the environment and animal welfare in the first half of 2022.

In the last six months, compared to the average balance sheet of animal protein players, the company calculates that it has saved the equivalent of:

55,933,065 liters of water, equivalent to 22 Olympic swimming pools
3,616,637 kg of CO2, equivalent to more than 18,500 Paris-Rome flights
3,589,290 m2 of farmland, i.e. 65 times the size of the Stade de France

Heura estimates that all the activity generated during the first half of the year will have saved the equivalent of 509,000 chickens, cows and pigs destined for the slaughterhouse.
These results are the culmination of sincere work and commitment on the part of a growing network of employees across Europe: since the end of 2021, Heura’s “Good Rebels” team has grown from a staff of 100 to 165 employees, in France, Spain, Italy and the United Kingdom. It is the R&D division (the “Tech Rebels”) that has experienced the most growth, with a 40% increase in the workforce in the first half of 2022.
In spring 2022, Heura raised over €4 million in just 12 hours, at the end of its Equity for Good Rebels crowdfunding campaign, which brought together over 4,500 investors worldwide under the banner of plant transition. Breaking with traditional norms of shareholder participation, the campaign managed to mobilize a younger and more mixed audience than the average: almost half of the participants were between 18 and 35 years old, and 42% of them defined themselves as women.
Towards the end of 2022, Heura is leveraging its innovative technology platform to continue accelerating the transition of plants worldwide.
At the intersection of sustainability with nutritional and culinary excellence, Heura will continue to invest in an increasingly qualitative vegetable offer, thanks to unprecedented technological innovations carried out by the R&D team. Since launching its Good Rebel Tech platform in spring 2022, Heura has strengthened its research center team and partnered with elite universities around the world to develop new manufacturing methods, for which new patents will be filed. until the end of 2022.
Heura will continue to focus its efforts on international expansion, in order to participate in the democratization of the global supply of plants and make it accessible to all. Already present in more than 20 countries around the world, the start-up aims to expand the availability of its products in new markets, distributors and restaurants.

About Heura

Start-up from Barcelona specializing in plant-based meats, Heura set out to revolutionize food, with the ambition to create a model that is more respectful of the animal world, human health and the environment. Founded in 2017 by Marc Coloma and Bernat Añaños Martínez, two activist activists, Heura claims a Mediterranean gourmet heritage, with a range of varied products (chicken, pork and beef) based on olive oil, which allows you to combine flavor and nutritional intake. Already present in Spain, France (in more than 1000 points of sale) and in 18 other countries, the start-up intends to accelerate its development in 2022, and continue to create emulation around a committed social movement.

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