Electrical terminals exceed the willingness to buy (electric)

In Belgium, only four out of ten people plan to buy an electric car. However, the growth of charging stations there is much higher than average.

Belgium is making progress towards the car of tomorrow, according to the latest version of Roland Berger’s “Automotive Disruption Radar” (ADR). This biannual survey examines the progress of 23 countries around the world towards the car and mobility of tomorrow.

Autonomous cars, electric cars, shared mobility, etc. the “ADR” analyzes 26 indicators. Compared to the last radar, “Belgium is clearly below average, but on the other hand it has done well and is more ready for new automotive trends”summarizes François Castelein, managing partner of Roland Berger in Belgium.

Belgium’s progress is essentially due to one key factor: the rapid increase in the number of charging stations on Belgian territory. The situation stopped in January shows 8,400 charging stations for electrified vehicles.

O Belgium has 5.4 charging stations for 100 km of roads. On this criterion, in Europe, only Norway (15.3), Sweden (6) and the Netherlands (37.5) do better on Roland Berger’s radar.

Belgium is therefore much better off than Germany (3) or France (1.8). Since 2007, our country has registered an annual growth of charging stations of 66%, which is why it is progressing faster than most European countries studied, with the exception of Spain (87%).

These figures confirm those published by the European Association of Automobile Manufacturers (ACEA) a week ago. In these, Belgium, which represents only 0.8% of the EU area, however, it totals 4.5% of the number of European charging points. The leader in charging station density is the Netherlands, which accounts for 29.4% of European charging points for 0.8% of EU territory.

less buyers

But, paradoxically, Belgians are still quite reluctant to buy an electric vehicle, we note at Roland Berger. Only 40% of respondents are considering buying an electric vehicle as their next car, according to ADR. This is certainly much more than two years ago (25% in Belgium), but less than the average that reports 60% purchase intentions in the 23 countries studied.

“For electric vehicles, it remains very low despite the legislative framework that favors them in business”, analyzes Castelein, who recalls that other countries have more incentives to sell electric vehicles to private individuals.

“In Belgium, these cars still have a very expensive connotation compared to other countries,” he notes. Jonas Debrabandere, consultant to Roland Berger. Among Belgians who responded that they do not want to go electric, 69% think electric cars are too expensive, compared with just 56% on average across the 23 countries.

the car salesmen try to convince by presenting an advantageous total monthly cost for electric cars. However, it appears that the message is not received or accepted by most customers.

47% of Belgians who do not want to buy an electric vehicle believe that the charging infrastructure is still too weak.

It is even more surprising to note that 43% of Belgians who do not want to buy an electric car still think the range is too low.

By way of comparison, only 11% of Brazilians still think the range is too low. “When I looked at the map, I found Brazil even bigger”, smiles Debrabanderewho recalls that the vast majority of trips are short and that he believes that “people need to be educated”.

The summary

  • The penetration rate of charging stations is growing in Belgium.
  • However, only 4 in 10 Belgians want to buy an electric vehicle as their next car.
  • Price remains a bigger-than-average hurdle in a Roland Berger study.
  • The fear of autonomy is still present in a country that, however, is relatively small.

Leave a Comment