Digital has completely changed consumer expectations and needs. Now, 80% of them want a “Compressed Commerce” experience, that is, to move as quickly as possible from the inspiration phase to the purchase phase. To meet this new requirement, growth marketing seems to be the main solution. This new strategy seems inevitable to optimize brand experiences.
Before setting it up, you need to assess its digital maturity. The latest playbook published by Emakina, Front-Commerce and Contentsquare is intended to help you through this process. Their teams of experts provide a number of recommendations for starting a process of analyzing data and improving the business performance of your e-commerce site.
Doug Herrington becomes CEO of Worldwide Amazon Stores
Top things to remember before embarking on growth marketing
Implementing a growth marketing strategy requires being aware of a few elements, starting with the fact that an aesthetic e-commerce site is not enough to achieve your business goals. It is critical to think about your platform within a global course. From brand discovery to purchase, every step needs to be optimized, across all channels. The brand experience must therefore be designed in an ecosystem, with a content strategy tailored to each touchpoint.
To provide the expected customer experience, you naturally need to be interested in the behavior of shoppers. Now, they want to get products quickly on their favorite channels. Therefore, it is critical to make information about your brand and articles easily accessible on your platform as well as off. By getting this guide, you will discover the three factors that most influence consumers’ purchasing decisions.
To develop an effective strategy for your e-commerce site, a continuous performance approach must be implemented. At the center of this must be the user. This e-book will help you understand how growth marketing can help you with this task.
In short, standing out from the competition and delivering a frictionless, end-to-end digital journey should be a priority. You will receive actions to implement in this manual.
Replatforming, a multi-step project
Through a specific case, you will discover how to integrate growth marketing into a re-platform project. This is done in several steps. In this playbook, Emakina deciphers each of them, starting with the pre-replatform. You have to manage the project scope, choose partners, perform analysis, take care of the design, build the new platform… So many elements that are detailed through clear diagrams in the playbook.
Then comes the kick-off time. We must ensure that everything is ready to go live and test the new platform with synthetic data. The site can then be rolled out gradually. The post-replatform stage is done in three steps, which you can read by downloading this guide.
As you may have already understood, the challenge is to follow each step carefully. Emakina can accompany you during each of them. The digital business agency takes care of auditing, co-design, delivery compliance, implementation and ongoing performance. All this, based on proven technological solutions like Contentsquare for data analysis and Front-Commerce for the design of high performance mobile-first interfaces. In the last part of this ebook, you’ll discover how his method can help you before, during, and beyond the re-platform.
This manual is essential for understanding how to put growth marketing at the service of your e-commerce site’s performance. Don’t forget to download it to know all the tips and recommendations from Emakina, Front-Commerce and Contentsquare.