The success of an e-commerce is usually directly linked to the number of visits from qualified and potential buyers. Organic traffic is all the traffic your e-commerce acquires outside of your paid strategy, coming only from search engine results. Getting traffic should be one of your priorities to promote your business with better positioning in search engines like Google.
The importance of organic traffic
Organic traffic is a free strategy and it lasts longer than a paid marketing strategy. In particular, through the elaboration of precise texts, these are solutions that take time to be established.
In terms of traffic quality, natural referencing can promote your event to competent internet users. Thus, they will be seduced by your business, your catalog and your services.
The Internet user does not find a paid advertisement by chance. Instead, they often enter terms related to your site. This creates ultra-targeted leads that are sure to be ready to act and make a purchase quickly.
Generate more traffic to your online store
With a paid ecommerce marketing strategy, you can make quick profits. However, these acts are usually temporary. For that, you need to increase your budget for your campaign to last. On the other hand, organic marketing requires constant effort. Since you may not see the results of your work for months or more, losing motivation and focus will be easy.
However, if you work hard and approach SEO issues professionally, you will benefit from surprising and inspiring discoveries.
SEO for e-commerce should be seen as an important key. A good method shows the relevance and authority of your site. This will increase your chances of seeing you in the results (SERPs).
Discover the best strategies you can use in your marketing campaigns to optimize your website positioning and generate more potential buyers.
Do a keyword research
Promoting the best terminology for SEO is essential. When researching keywords, pay attention to terms related to your target audience. To understand prospects’ interests, be aware of different platforms. Once you’ve found appropriate phrases or topics for your business and audience, select those words carefully.
Consider long-tail keywords
Long-tail keywords are queries that are usually at least 3 words long. The most efficient target queries are these long-tail expressions. In fact, they are specific and stand out more easily than simple words.
Redirect traffic to out of stock
A common mistake online merchants make when an item is out of stock involves simply removing the product listing from their website.
In fact, deleting it can affect internal links to that page and any backlinks you create while the page is still active.
new perfect products
All new products added to your site should be completely updated to list it as best as possible. This means that title tags must be optimized for the keywords you choose. Also, images are essential for your SEO as they can stand out in the results. Visual effects must have optimized alt attributes.
Create simple and unique descriptions
We cannot forget that the originality of your content is essential for SEO. Some of your items may have similar individuals, but each description should be unique. Likewise, your content must be different from the content of your competitors and any other site on the internet. Focusing on your unique term for a project makes it easier for you to write a unique description.
Consider customer reviews
In your organic traffic, consumer insights can play a crucial role. Your customers’ opinions are unique and include in particular keywords that enrich your vocabulary area. These opinions are also an important part of the customer’s shopping experience. Now, a large number of consumers rely strictly on reviews to make their final decision.
Put share buttons on products
Share buttons can increase your organic traffic. Your link or your product can be easily shared and recommended by message between two people thanks to them.
Reduce your website loading time
Loading time can affect rankings and especially customer experience. Google cares about a website’s performance and implies this principle in SERP rankings.
Create internal and external links
Linking includes getting other pages to link to you. If your organic marketing strategy currently doesn’t include link building efforts, you need to give it your all. Know that the quality of a link is more essential than its number.
Make sure your site is mobile friendly
In recent years, the number of people making a purchase on mobile devices has greatly increased. Therefore, your online store’s mobile interface should be just as responsive and functional.
Integrate videos and photos into your catalog
Videos and photos are an important part of any e-commerce website because they serve many purposes.
Opt for strategic internal links
Internal links allow users to access your directories, blog topics, and more.
protect your website
Website security is an essential criterion, especially for consumers who are increasingly concerned about data protection.
Provide seasonal products
Offering products to your customers according to the time of year can improve your e-commerce results in several techniques.
Create unique meta descriptions
Writing well-thought-out meta descriptions can increase your CTR.
Improve your URL
Writing meta descriptions and improving titles is not enough. The URL is also very important.