• Dacia Maroc announces the democratization of electric mobility with the launch of its electric vehicle, the most affordable on the Moroccan and European market
• Dacia Spring is available for pre-booking
• Its commercial launch is scheduled for November 2022
Moroccans can now pre-book their first Dacia Spring urban electric vehicle. Agile,
robust, spacious, equipped with a 100% electric motor and a range of 230 km WLTP (305 km
city WLTP), Dacia Spring ushers in a new era in the Kingdom: that of electric mobility
accessible to everyone. It is the most affordable electric vehicle on the European market and now on the market
DACIA MAROC ASSUMES THE CHALLENGE TO DEMOCRATIZE ELECTRIC MOBILITY IN THE CITY
For 15 years, Dacia has shaken the automotive world with its unique economy model and its
affordable, contemporary and essential-focused vehicles. Logan democratized the new car in
2004. Duster turned the SUV segment on its head. Sandero is the Moroccans’ favorite city car.
Today, Dacia opens a new chapter in its history with the arrival of Nouvelle Spring, the first
100% electric brand model. Dacia democratizes the electric car with more
accessible on the Moroccan market. A new offer that perfectly meets the expectations of city dwellers
Moroccans in search of clean and economical mobility.
THE DACIA SPRING SHAKES THE CODES AND WILL BE SHOWN IN MOROCCO WITH ITS
Dacia Spring embodies the electric revolution. Aims to make 100% electric mobility accessible to all
offering all the essentials (touchscreen, parking aid, smartphone replication,
air conditioning, electric windows, etc. at an unbeatable price.
With its adventurous look, 4 real seats on board and an almost 270L trunk, it offers much more than
many small town cars. Its charging versatility (less than an hour on fast charging* and less
from 2 pm on a domestic socket) and its range of up to 305 km in the city (i.e. 230 km on the WLTP mixed cycle)
make it a perfect electric for daily travel.
*For 80% autonomy
For the Moroccan market, Dacia Spring will be marketed under the new brand identity:
New Dacia Link emblem, new logo, new colors.
Moroccan customers can now pre-book their future electric car by completing the
form available on social networks (LinkedIn, Instagram and Facebook) and follow all
instructions. You can choose between 3 versions: Cargo, the 2-seat utility version, ideal for
delivery of goods in the city, and the 2 versions Essential and Expression. The Essential version is
offered with the SUV package with roof rack, air conditioning and speed limiter. The expression version
offers, in addition to Essential, many features such as a 7” touchscreen, parking assistance
rear view or rear view camera.
TRUE BUSINESS SUCCESS IN EUROPE, DACIA SPRING HOPE
FINDING THE SAME DESTINY IN MOROCCO
Since its European launch in Spring 2021, Dacia Spring has received several accolades such as the
“Good Deal 2021” at the Automobile Awards for the best price/performance ratio and the “Best Buy Car
of Europe 2022” awarded by the famous “Autobest” jury.
With over 40,000 orders in eight months, Spring has had an excellent start to business in Europe.
By making e-mobility accessible to everyone, Spring is attracting customers who are already familiar with
Dacia brand, but also a majority of new customers.
By offering a 100% electric SUV-look city car that meets most customer needs in
best price, Dacia makes electric mobility more democratic.
Dacia Spring will be available from MAD 190,400 excluding tax for the CARGO version and from MAD 223,500 including tax
for the 4 seater version.
“The launch of the Dacia Spring in Morocco is a real revolution: this 100% electric city car clearly stands out as the most affordable electric vehicle on the market and will make it possible to democratize electric mobility in the city. Dacia Spring is very successful in Europe. It will be a strong response to the Kingdom’s proactive policy of positioning itself as an actor in sustainable development. »
Fabrice Crevola, General Manager of the Dacia Brand in Morocco and General Manager of Renault Commerce Morocco
Dacia is a brand of the Renault Group, present in 44 countries, mainly in Europe and the Mediterranean. Born in Romania in 1968, the brand was bought by Groupe Renault and relaunched in 2004 with Logan. Dacia offers cars with the best value for money on the market. Thanks to its emblematic models – Logan, Sandero and Duster – the brand achieved great commercial success. To date, Dacia has sold over 7 million vehicles worldwide.
Launched in 2005 in Morocco with the iconic Dacia Logan manufactured at the Somaca factory, Dacia has since been the best-selling brand in the Kingdom for the 12th consecutive year and represents around 26% of the market share.
Source: Official press release