June 18, 2022 at 10:04 am,
Reading time: 4 minutes
“ If climate change is everyone’s business, what are you waiting for to make it your good business? ? » . The banner at the entrance to the Viva Tecnologia fair, which takes place from Wednesday, 15th, to Saturday, June 18th, announces the color. The event, which claims to be the largest European exhibition dedicated to “ technology » is for startsame done “ race to carbon neutrality » one of the key themes of its sixth edition. Everything is “ green » (green) this year. Among the large group booths known for their climate-killing activities , we can see green walls, dozens of potted ivy and uprooted firs. The Porte de Versailles exhibition center in Paris, where VivaTech is located, is invaded by logos from companies such as LVMH, BNP Paribas or TotalEnergies.
- VivaTech is invaded by corporate logos. © Maïwenn Lamy/Reportre
While some good ideas lurk in some booths, many exhibitors practice greenwashing unscrupulously. news reporter offers a selection of the worst ideas discovered at the fair.
1 — The digital wardrobe “ that reduces your carbon footprint »
“ Don’t buy less, buy digital clothes. » Buying clothes for our digital avatars consumes less resources than real fashion accessories, has the start Dress X. She sells digital clothes that we can superimpose on our photos, like a filter, to gain elegance in the digital world. The company even offers luxury clothing to wear in the metaverse – a virtual universe.
- A virtual dress at 120 dollars (114 euros). © Maïwenn Lamy/Reportre
According to her, the production of digital clothes emits 97 % of COtwo less than their real-world counterparts. It also offers a comparison of the environmental consequences of physical and virtual products. These last “ does not generate waste » and “ its production consumes less water ». For a dress from the haute couture collection, count one hundred euros.
2 — A flying electric vehicle… for your yacht
Jetson, a very young company, offers its customers electric and flying personal vehicles. Your objective ? “ Make cities more livable by moving car traffic to the sky »says its founder, Tomasz Patan, news reporter. the product is “ sustainable » since the vehicles do not consume fossil fuels, continues the inventor. However, he still couldn’t put “ the sky within everyone’s reach », as he intends. The vehicles, which went on sale a few months ago, cost around 90,000 euros and the few hundred customers are still not authorized to circulate in public space on board these machines. “ At the moment, they mainly use them to take off from their yacht. »admits Mr. Patan.
3 — The public bench that carries out video surveillance
Green social bank designed a public bank capable of recharging cell phones. This one “ smart bank », 1.2 meters high, was designed to be attached to existing public infrastructure. It recharges its batteries at night, thanks to public lighting, and offers a wide range of services: wifi connection, phone charging, emergency calls and… video surveillance “ 24/7 ».
to oppose it “ temple of fledgling nation sponsored by TotalEnergies », environmental activists were invited to the show. And he denounced – in a corner – the actions of the oil company, and in particular the Eacop project, a heated gas pipeline with 1,443 kilometers in length. The group is in the crosshairs of many climate activists. As fourteen departments are put on red heatwave surveillance, economist Maxime Combes called, in a post published on his Mediapart blog, to name this episode “ TotalEnergies #1 heat wave ». The goal: to name those responsible for the climate disasters we are experiencing.