Summer is often a slow period for online sales sites due to the little time spent in front of our screens. However, it is possible to take advantage of these few weeks to test new sales and marketing strategies to prepare for the coming months.
For this, it is necessary to look at the latest trends and changes in consumption habits. The objective is to be able to anticipate the needs and desires of buyers in order to offer the necessary solution.
Amazon’s luxury stores are coming to Europe
For cutting-edge data on the consumer journey to purchase, Bloomreach, the world’s first Commerce Experience Cloud, invites you to its quarterly webinar, Commerce Pulse. This conference, which will be held in English, will take place on Wednesday, July 13, 2022 at 5:00 pm. This is an opportunity to learn about developments in the e-commerce industry.
Understand where e-commerce is today
To identify developments in the e-commerce industry, Bloomreach collected and deciphered data from over 500 companies using its platform. The company focused on the buying behavior of its customers on the web. The objective is to identify changes in the way they consume and purchase products. With purchasing power on the decline due to multiple political, economic and social issues, consumption habits are likely to be very different from those seen in the last quarter.
For that reason, experts will share with you the insights to keep in mind to fully understand all these changes. They will go down all the key metrics and what they imply for specific geographies, for key performance indicators (KPIs), as well as for certain user segments.
All this data will allow you to better understand where e-commerce is today and the developments to come in the coming months. They will be useful for you to create your future sales and marketing strategy and design the right customer experience.
Identify consumer needs, preferences and expectations
The objective of this online event is to identify the emerging needs of consumers, as well as their new desires in terms of purchase: clothing and footwear, luxury products, furniture, electronic devices… Some items particularly pique your interest. For this reason, experts will reveal to you the most popular product categories.
To do this, they will analyze your traffic, your number of sales and your conversion rate compared to the first quarter of 2022. These will be very recent and very accurate metrics. The goal is that you can use them right away to put in place an effective strategy from the beginning of the summer, which will be effective over the next few months.
Several experts will be joining this web conference on July 13, 2022 to help you discover the top e-commerce trends to follow in the coming months. Among them is Brian Walker, director of strategy at Bloomreach. With more than twenty years of experience in digital commerce, he has a great knowledge of this market. Thus, he will be able to decipher the numbers and trends that will be presented and have a perspective of all these transformations.
Richard Berkman, global digital commerce leader at IBM iX, will be by your side. He has a solid background in e-commerce, business design and customer experience. In 1997, he orchestrated the first online transaction from space when he allowed astronauts to do their Christmas shopping from the stars.
Michelle DeMaio, Corporate Communications Manager and Jean Lestréhan, Marketing Automation Specialist at Bloomreach, will host this conference alongside them.
As you may have already noticed, the Commerce Pulse organized by Bloomreach is the event not to be missed this summer. This will allow you to be one step ahead of evolving consumer desires. That way, you can quickly create the right offer for your needs. This is essential to differentiate yourself from your competitors and boost your business. For the latest data from the e-commerce industry, sign up for this webinar.