How to Launch Your Startup When You’re Young and Inexperienced

TRIBUNE – There are already many tools on the Internet to help young entrepreneurs get started quickly in creating a start-up.

Anne-Sophie Laignel and Sébastien Claeys, co-founders of iPaidThat, an automated financial management platform, offer five valuable tips for starting your business now.

Do you have a revolutionary idea and an insatiable desire to create your start-up? Whatever the concept, don’t wait any longer to dive into the digital depths. Simple tools, free or inexpensive, are at your disposal to get you started quickly.

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1: Define your “why”?

What value do you bring? For what target? At what cost and above all how will it proceed? How to make the offer irresistible? Does your idea already exist? You can access the ProductHunt website which lists the latest projects launched worldwide.

2: Quickly test your idea in the market

As entrepreneur Olivier Roland says: “Better an imperfect field test than the best theory in your bedroom”. There is nothing better than confronting the product with reality to validate its concept and find out if it resonates with the public. The idea is clear, you don’t necessarily have a perfect product at the “T” moment. Exhausting precious resources to satisfy this perfect design approach before a possible release is pointless.

This also aims to readjust your strategy based on the first feedback from the audience. In 2013, Mathieu Jacob and Teddy Pellerin launched the Heetch mobile app to connect individuals to get around at night. They are releasing a very basic first version and very quickly will test their concept on the field, in clubs, to promote their service and above all to understand the difficulties of “clubbers” to return home. This will give them ideas to increase the functionality of the app.

3: Have a fast digital presence

We recommend making your project a reality as early as possible with a digital existence. There is a range of very easy to use “freemium” tools. So, to create a logo, trust Canva. For the “Landing page” – a web page with an online form to interview future customers or alert about the launch of a future product – you can choose MailChimp, Zapier or Typeform. As for building and automating an email suitable for business prospecting, Lemlist can be helpful. In fact, building an email distribution list early on allows you to have your first potential customers. In Notion, organize your projects from end to end and get a better overview to increase your productivity. In turn, Carrd offers the possibility to create your free website with customizable templates. Also, do not hesitate to open an account dedicated to your activity on Instagram, Twitter, Linkedin, Discord… to build your future customer base and quickly create a bond of trust.

4 – Think about the product life cycle

The idea is to quickly build a first MVP (Minimum Viable Product) with an existing platform that requires little coding like Webflow or Adalo (for mobile apps). This aims to control your development costs. This MVP is, at this stage, crucial. It allows you to put something on the market and measure the returns and then adjust the shot. The goal is to constantly sequence your product in order to improve certain points based on customer feedback. The product will never be perfect, but it must innovate. The iteration action is a method of solving by successive approximations. This makes it possible to improve the construction of the product without having to completely redesign it.

5: Financing your project: be the king of resourcefulness

Before building “plans on the comet” into your company’s legal form, in hiring, we advise you to start slow. Why not a collective of microentrepreneurs or a simplified corporation (SAS), for example? The possibilities are endless… However, the financial aspect of the process should not be neglected. Several neobanks, such as Revolut Business, quickly support your joining their registrations to provide you with fast service. Banking aggregators also help organize payment implementation on your website (Stripe, Shopify Checkout, etc.). It is increasingly common for an entrepreneur to start his activity on his own (bootstrapping) and then expand (investors, incubator program, etc.). Your turn!

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