Barriers to female entrepreneurship

[*][**]

“Women want to start their own businesses as much as men do,” notes Alice Rosado, deputy general manager of Adie. Your motives? Even before the desire for independence, they want to give meaning to their professional life and work in line with their values. But in reality, few of them take action, as they are always less likely than their male counterparts to create their businesses.

“If the gap narrows with 40% of businesses created by women[*] against 30% previously, in particular thanks to the micro-enterprise regime, we still see a lack of parity”, laments Alice Rosado. In question, five obstacles encountered by business creators identified by the association for the right to economic initiative[**].

From funding to lack of support

First hurdle, access to finance for 51% of women questioned. “In France, they are twice as likely to have a loan refused as men,” notes Alice Rosado. Adie, who in turn observes a significant gap between microcredits granted to men and women, notes, however, that “a company that is well-funded at the beginning is more likely to function well and to develop”.

Other obstacles transcend business creation and have a great impact: the articulation of life spans (25%) and lack of self-confidence (25%), which is characterized in particular by the imposter syndrome . This difficulty in linking personal and professional time is such that women are twice as likely to give up entrepreneurship than men for this reason alone.

“There’s a lot to do on the representation front: business creation is still often portrayed as an elite career where only flawless women with exceptional careers shine”

Furthermore, “the performance is often impeded by a lack of confidence”, continues Alice Rosado. It is therefore necessary to deconstruct stereotypes and highlight women who look like all women and who witness their difficulties and successes to allow those who wish to project themselves. “There is a lot to do on the representation front: business creation is still often portrayed as an elite career where only impeccable women with exceptional careers shine”, laments Alice Rosado who militates against the “shining” side of creation. to show all facets of the reality of the profession.

Other obstacles reported during the study, for more than one in five women, were the lack of support from those around them and the machismo they may have encountered during their journey. “However, a project supported by those around it is more likely to succeed. It’s not just society that has behavioral prejudices against women entrepreneurs”, laments Alice Rosado.

Read too [Go entrepreneurs] Growth Accelerators for Women Entrepreneurs

30% less billing

Adie, who defends the idea that everyone, even without capital, even without a degree, can become an entrepreneur if they have access to credit and professional support, wants to remove obstacles to female entrepreneurship. “In addition to the numbers of business creation, other inequalities persist, such as the scope of projects, financing or the level of activity”, details Alice Rosado. Adie thus observes a 34% turnover differential between men and women in the projects it finances.

“Business projects carried out by women are smaller than those of men – with values ​​granted 33% lower – even in similar sectors of activity”

Their teams observe on the ground that women are creating smaller projects, in sectors such as services and sedentary commerce, where they are over-represented. “Business projects carried out by women are smaller than those of men – with values ​​granted 33% lower – even in similar sectors of activity. It’s not just a matter of industry bias,” laments the vice president.

This disparity is explained both by an underestimation of their own needs – a quarter of the women feel that they have underestimated their request – and by an insufficient amount of loan granted to 26% of them.

[*] Business creations in 2018, Insee, 2019

[**] Study conducted through an online questionnaire between January 20 and March 3, 2022 among 527 Adie entrepreneurs, customers and prospects, as well as 314 Adie employees

Also Read Female Entrepreneurship: The Keys to Success

Charlotte de Saintignon

Leave a Comment