The company of tomorrow will be “full-CSR”

Human resources, IT, communication… By 2030, companies”will fully integrate social, social and environmental responsibility at all levels of its organizations, activities, business and practices“, predicts a study carried out by PWC, the Institute of Enterprise and the National Foundation for Business Management Education. In other words, CSR will no longer be the work of a single department, but that companies must prepare for it and train their collaborators for this (r)evolution.

The 19th century company is slowly dying, long live the “full CSR” company of the 21st century! This is essentially the message of the study coordinated by the Institut de l’Entreprise, the National Foundation for Business Management Education (FNEGE) and PwC France and Maghreb. , note the authors of the report entitled “The CSR company completes, from perspective to practice, the vision of professionals”.

Since the 19th century, nature, people, society, science, culture, freedom are seen as resources for business. Today, on the contrary, we expect companies to be at your service and to fully participate in solving the challenges that concern us.“, says the study. For this, companies must integrate social and environmental responsibility (CSR) policies more fully into their strategy, practices and business.”Full-RSE Company is the company of tomorrow, leading a French business model“, launches the report that is based on the expertise of professionals and academics.

Companies will have toprove its usefulness

A total of 100 companies, 10 professional associations including Entreprises & Médias, France Supply Chain, the French Institute of Directors (IFA) and the Observatory for Corporate Social Responsibility (ORSE) and 30 academic experts contributed to this forward-looking report. , based on feedback. of people interviewed and encouraged to project themselves into “plausible futures”.

As a result, in this new business model, “functions collaborate more and governance is less pyramidal“, indicates the report. In addition, in 2030, companies will be more anchored in territories and will interact with a multiplicity of actors and collectives, the study also underlines. In 2030, companies will also have “a more political role“. While the mission-based enterprise model is already under development, it will have to “prove its usefulness” and establish a common framework with stakeholders to act on the transformation.”The company must be driven by a very strong conviction, the corporate culture revolution is very important “, underlines Hélène Valade, president of ORSE.

skills shortage

The report’s findings also envision companies that “integrate CSR in each of its functions: human resources, marketing, finance, information systems, communication, supply chain, purchasing, general management, administrator, etc.“. For example, the IT department is closely associated with strategic decisions and teams will have to implement and master the ecodesign of digital systems and the new regulatory frameworks. The procurement function will also have to evolve with an eco-design account and redefinition of increasingly circular logistics circuits As for the finance department, it will have to assess extra-financial data and use the carbon price.

These developments requirenew and evolving skills“, notes the report. Thus, for the imagined scenario to materialize, it is necessary to massively form the living forces of the groups. which, in a column published in the World, nineteen sustainable development consulting and recruitment professionals call on companies to go beyond clichés about the expected profile of CSR management professionals. Indeed, “demand for recruitment to carry out “positive impact” missions far exceeds the supply of candidates“, underline the signatories of the forum, who thus appeal to companies to open up to diversity, to self-taught people, to the “elderly”, but also to men who will soon lose representation, at once!

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