Creativestyle GmbH, based in Munich (Germany), joins the Smile Group, the European leader in open source technology. creativestyle will develop in the German market with the support of its Polish entity and will benefit from Smile’s experience to strengthen its offer to customers.
The project has the active support of the management of both companies, as well as the shareholders of the Smile Group: Keensight Capital, one of the leading private equity funds dedicated to pan-European Growth Buyout investments.1and Eurazeo through its Small-Mid Buyout team.
Smile and creativestyle thus combine their experience and know-how in open source technologies in the areas of digital services and e-commerce to innovate and better meet the expectations of their customers in Germany and in German-speaking countries. The objective of this operation is to develop in these markets by combining creativestyle’s expertise with Smile’s capabilities, technologies and solutions, with the group’s international presence.
creativestyle will be part of the Smile group, a European leader in open digital and open source (consultancy, innovation, integration, infrastructure). Smile contributes every year to hundreds of strategic digital projects for the largest French and European accounts through innovative high-level solutions and concepts.
Founded in 2001, creativestyle is headquartered in Munich with offices in Hamburg, Krakow and Rybnik. With a team of over 85 digital experts, creativestyle is one of Germany’s leading agencies in consulting, backend integration, operations and customer experience in the e-commerce sector, for which it is regularly awarded, such as the Shop Usability Awards.
The acquisition of creativestyle is in line with Smile’s Open Arrow strategic plan, which aims in particular to increase the group’s geographic coverage. creativestyle will benefit from Smile’s continued development on an international scale, with the support of its shareholders in this process. creativestyle, thanks to its Polish entity and all its specialists, will reinforce the skills and know-how of the Smile group.
Marc Palazon, CEO of Smile Groupit says: “Entering the German market is decisive to strengthen Smile’s leadership in the open source area in Europe. We are convinced that the creation of a European digital and open source champion will strongly contribute to the success of our customers and partners. creativestyle has shown rapid growth, thanks mainly to its capabilities in Poland and its top-notch experience. Smile and creative style share a similar corporate culture and state of mind, which were decisive for the realization of this partnership. We look forward to working with creativestyle’s excellent managers and teams. »
Jaromir Fojcik and Krzysztof Daniel, founders and directors of creativestyle, add: “We are happy to continue developing our open source strategy with Smile. In addition to our current consulting and web development services in the B2C sector, we will develop our B2B offering and digital solutions throughout the German-speaking region. In addition, we will greatly increase our remote intervention capabilities, in order to guarantee our customers, wherever they are, access to a large team of developers, in a context where qualified specialists are scarce. Joining Smile gives us the wonderful opportunity to carry out ambitious projects for large accounts on an international scale. »
Stanislas de Tinguy, partner at Keensight Capitalconcludes: We are proud to support Smile in this new stage of its international development, within the scope of the Open Arrow strategic plan. After the recent acquisitions of UX-Republic and alter way, this new construction will be decisive to strengthen Smile’s position as a European leader in high value-added open source digital solutions. This acquisition is a key step in Smile’s ambitious growth strategy. »
1 growth purchase : investment in unlisted profitable growth companies, in minority or majority stakes with or without leverage, with a flexible approach adapted to the needs of each entrepreneur, to finance organic growth projects, acquisition strategies or to provide liquidity to historic shareholders.