Asma Agro Invest adopts the solutions of the startup Sowit

Sowit, a start-up specializing in precision agriculture, has just signed a partnership with Asma Invest to implement its services in favor of the farms of Asma Agro Invest, a subsidiary of Asma Invest. They are divided into eight agricultural areas producing olives, citrus, pomegranates, figs, locust beans, cereals, pulses, vines, rosettes and dates, all in an area of ​​1,200 ha.

Sowater and SoYield deployed on Asma’s investment farms

The first solution, “Sowater”, concerns the management of water resources in the various agricultural areas of Asma Agro Invest. Enables irrigation control with satellite analysis coupled to capacitive probes.

“This analysis makes it possible to control day by day, plot by plot, the management of water resources in an optimized way and promote water conservation by adjusting contributions to basic needs. Therefore, Sowater allocates water stocks based on accurate measurement of soil water content and crop needs,” explains Soufiane Laaguig, agronomic manager at Asma Agro Invest.

Asma Agro Invest managed to save up to 22% of its water resources in its operations in the regions of Beni-Mellal, Errachidia and Taounate.

Today, water resource infrastructure systems face challenges due to water stress. Farmers must therefore adopt a new, more agile and flexible model to manage their water resources intelligently.

In Morocco, as elsewhere, the availability of water resources is decreasing. “Our goal is to ensure their preservation and sustainable use,” said Hamza Rkha Chaham, founder of Sowit.

The second solution, SoYield, is able to estimate crop yields “up to eight weeks before harvest, with a margin of error of less than 10%. 10%. This allows for better coordination with sales teams to position the right tonnages in the markets, with the packaging units, as well as optimizing the logistics of the harvesting site,” continues Hamza Rkha Chaham.

This solution is based on machine learning methods that combine several variables capable of influencing yield, such as soil water content, temperatures or irrigation.

Far from the effects of the announcement, Asma Invest fulfills its ambition to support the start-up ecosystem. In addition to the injection of resources, collaboration with start-ups, whose services are perfectly aligned to your needs, gains all its meaning. “A company like Asma Agro Invest has a long-term vision and great expertise. This partnership not only marks its commitment to supporting innovation, but also validates our positioning and the scalability of our economic model”, says the entrepreneur, who aspires to become a leading player in precision agriculture.

Sowit, taking on a booming market

“We reviewed the entire agricultural experience to deliver innovations that could be deployed quickly. This allows us today to offer integrated and innovative solutions for smart and sustainable agriculture”, says the entrepreneur. The latter attacks links in the agricultural production value chain, such as nitrogen fertilization, irrigation management, phytosanitary monitoring or productivity estimation.

For example, Sowater’s customers include Grupo Holmarcom (Domaine Mimona), Al Dahra and Grupo Zalar. On the other hand, then yield, the solution that predicts returns, covered more than 4,000 hectares for citrus cultivation alone, including more than 1,400 as part of a partnership with the Regional Directorates of Agriculture in the regions of Rabat-Kénitra and Souss-Massa. “These two regions are also studying the possibility of using our solutions to implement agricultural insurance for citrus growers,” says Hamza Rkha Chaham.

In fact, farms are increasingly using smart technologies to optimize their yields and minimize inputs such as water or fertilizers.

However, although the sector is experiencing significant advances, “Agritech’s technologies are still underused, hence the need to launch large-scale communication and awareness campaigns”, he recommends. The use of innovative solutions allows for better “control of the agricultural value chain and the resulting subsidies, as well as the reduction of very significant costs linked to the irrational use of water resources, for example”, he continues.

Present in four countries continent (Morocco, Tunisia, Senegal and Kenya), Sowit now wants to export its services to Ethiopia, Ivory Coast and the Middle East. “Precision agriculture has proven itself in the agronomic, economic, environmental and human domains. the sector of agritech as a whole is complete expansion. It is undeniable”, underlines Hamza Rkha Chaham, before concluding: “We want to advance in the agricultural sector to improve agricultural income and the ecological transition of a continent considered as the future of Agritech”.

Sowit, rising star of agrotechnology in Africa

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