▷ Success in your online business: 5 golden rules

I reveal to you the 5 golden rules to succeed in your online business, to follow step by step. You know, we’ve all been through… Hours of figuring out what’s wrong with our business. The impression of doing everything as we are told: reading, training us, applying marketing advice… but nothing helps, because your turnover doesn’t take off…

Are you starting your entrepreneurial activity?

Are you struggling to find regular customers?

You don’t know where to start?

Do you feel lost in the midst of all this free online content?

Going from one shiny object to another?

Don’t know where to communicate? How often ? What to say ?

Not sure to start with coaching, support over several months, online training?

Is your offer still not well defined?

And yet, you feel like you’ve tested everything, that you’ve done everything well… but the results say otherwise.

  • Creating an Instagram account and regularly posting content;
  • The basis of a blog or podcast;
  • Surveys to get to know your audience better;
  • Training or support in online marketing, communication, writing;
  • Tons of books on productivity, content creation and online sales.

But nothing helps… and you see the salary box approaching.

The end of unemployment approaching at high speed.

That moment when you need to quickly find a plan B.

That’s why the 5 golden rules will help you.

Don’t rush, don’t go to step two until you’ve completed step one, which is the most important…

And so on. By following these golden rules for a successful online business, you will see your sales soar.

Come on ?

succeed in online business

1/ Meet your ideal customer by color

This is the longest and most tedious step, but the one that pays off so much!

Be careful, knowing that your ideal client is not just your “identity card”.

It’s knowing your pain, your frustrations, your dreams, your desires, the words you use.

Knowing your ideal customer will let you know which content to ask, on which channel, you will be the person best able to solve their problem. And it is therefore from you that he will buy his solution.

You literally have to get inside your client’s head, find out what his typical day is, what keeps him awake, what he dreams (in secret), what his hopes are, what his ambitions are…

But also what solutions has he already tested? Why didn’t it work? What else can you bring?

2/ A clear offer for a successful online business

Must respond to a HARD problem by painful, urgent, recognized.

Your offer must be clear to you and your audience.

You have to highlight the main benefit, but also know how to remove objections from the headline.

give you an example?

Three months to create, launch and sell online training without forgetting a thing, even if you start from 0, thanks to my fun and authentic personalized support.

In this example, I highlight three key benefits that address real pain from my ideal client. I also eliminate the objection from people starting from 0.

sell online

3/ Create regular content with high added value

This allows you to prove your expertise, play with reciprocity bias and support your authority, but above all to make you visible to your ideal customers.

Remember: give before you receive. One of the rules for a successful online business.

Content creation is my workhorse. I swear to it. And it is thanks to my content that I make myself visible, that I inspire confidence and that I sell without prospecting.

To create content, first ask what content is your ideal customer consuming, who are their mentors, who are they following?

To create great content, stand out from the competition while addressing the solution to their problem.

4/ Retain an audience through the newsletter

The newsletter is the most powerful marketing tool.

It allows:

  • Connect with your audience (without going through social media);
  • Sell ​​more with a conversion rate of 4.2% versus 0.3% on Instagram;
  • Detach yourself from social networks.

The newsletter is part of a medium-term strategy… At the same time, don’t you want to close immediately?

It takes time to build an audience, but it will be your best investment in the medium term.

I put my hand to cut.

5/ Discover the solid, sustainable and profitable ability to sell online

A skill you don’t learn in school, even in business schools… that of selling…

At this stage, you are in the situation where you are not selling, where you are looking for your customers, where you spend your days prospecting, wasting time on discovery calls or express coaching…

But when it comes time to talk about your offer, highlight the benefits of your program…

In fact, how can you sell to potential customers if you don’t learn to sell?

Especially because selling online has many advantages, the main one being selling only by the power of words, hiding behind your texts, your sales page or your newsletter.

The missing skill is writing.

Use copywriting or the art of persuading, convincing and selling!

The power of words and human psychology.

This skill allows you to capture and captivate your audience and make them click your buy button

Your texts will be captivating, you will finally be read, you will be able to federate a community of fans behind you and your offers, you will turn your readers into buyer ambassadors.

On your turn, identify which golden rules you are missing. If necessary, follow each rule step by step to go further.

You will see results faster than you expected.

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