how Mojix managed to navigate IoT Business Hub pricing


Winner of the Operations and Logistics category in 2020, the SaaS publisher offering an IoT traceability solution for the supply chain has managed to open up to the luxury and foodtech sector.

The first deadline to apply for the IoT Business Hub award supported by BearingPoint is set for this Tuesday, May 31, before the final close on June 21 at midnight. Among the various awards dedicated to IoT in France, the one organized by the consultancy BearingPoint allowed the French company Mojix, a SaaS publisher that offers an IoT traceability solution for the supply chain, to take off, according to its commercial director, Hélène de Lailhacar .

The first price advantage is linked to the moments of exchange: “More than any other sector, the IoT works by ecosystem. It is impossible to deploy a network or objects connected to customers without partners”, says Hélène de Lailhacar, for whom innovation in IoT comes more from collaborations to solve a problem than from a creation resulting from a patent. However, for the start-up, it was during the meetings held during the presentation of its project for the IoT Business Hub 2020 award, as well as the delivery of the award won in the Operations and Logistics category, that Mojix met with its customers in the luxury sector, with whom contracts continue.

The second benefit that Mojix took away from this is long-term dynamics. “BearingPoint’s teams keep in touch over time. The discussions allow us to get to know the market better, which led us to offer our solution for the foodtech sector”, attests Hélène de Lailhacar. Starting in November 2022, US legislation will require foodtech companies to provide more information about the origin of products, hence the importance of traceability from production. “Obligation that will be gradually extended in Europe as well”, underlines Hélène de Lailhacar.

Hélène de Lailhacar advises any project leader to participate in this 4th edition. “There are awards in several areas, but it is in the IoT that its benefits are most relevant, it is worth taking the risk”, she assures, underlining an alert: “The procedure is clear, fast, but the members of the jury appreciate concrete data. Therefore, it is necessary to prepare the feedback numbers well and, for young start-ups, to detail the business model accurately.”

2,000 RFID-equipped Chipotle locations

The only criticism of the award read: “The project presentation video, produced to give visibility to the candidates, is filmed in French. This limits the scope of distribution. Outside France, where the award is little known, it is difficult to highlight the competition”, laments the commercial director of Mojix, which is now part of its revenues abroad.

We remind you that the call for applications closes on June 21 (to apply, click on this link), with the theme IoT at the service of the planet (read our interview “IoT at the service of the planet will be the theme of the 4th edition of the IoT Business Hub”). The jury, which in each edition brings together several personalities from the sector, is composed for this edition by Marie-Claude Dupuis, director of strategy, sustainable development and real estate at Régie Autonome des Transports Parisiens, RATP, Chafika Chettaoui, CDO of Suez, Franck Welter , general manager of Amazon Web Services, Bernardo Cabrera, CEO of French IoT operator Objenious, Sylvain Chevallier and Ouassim Driouchi, partners of French consultancy BearingPoint, organizer of the award, as well as JDN.

Since being a finalist in 2019, “Mojix is ​​no longer the same company, it has grown significantly and has become a scale-up”: the company has changed hands and has new investors that provide it with a financial base (It was acquired in May 2022 by American investment firm Peak Rock, editor’s note), currently has more than 200 employees and prepares large-scale projects with several clients. From industry and automotive, it diversified into luxury, retail and foodtech. Mojix, for example, has signed on with Chipotle to outfit more than 2,000 establishments (250 are currently in the Chicago area). Mojix has moved from traceability as an operational efficiency system to systems to help with second-hand product authentication, food safety or ecological responsibility. And the company does not intend to stop there. “On June 7th, we will present a new mass product referring to the traceability of the first kilometer in foodtech, to guarantee in which field this product was harvested, by whom, etc.”, concludes Hélène de Lailhacar.

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