Record for e-commerce: Belgians spent 12.1 billion euros in 2021 – Business

In 2021, Belgians spent 12.1 billion euros on e-commerce, an absolute record and an increase of 18% compared to 2020, according to data released Thursday by BeCommerce, the organization that brings together companies active in the digital commerce market. Belgian.

Thanks to this record year, e-commerce has resumed its growth rate of 6% compared to 2019. On average, Belgians spent a fifth of their spending online and made 20 purchases this way, for a value of 1,445 eurosaround 250 euros more than in 2020.

Despite the fact that stores are physically open more often in 2021 than in 2020, more products were purchased online in 2021 than in the first year of the pandemic, reports BeCommerce. The categories clothes (20% of total online purchases in Q4 2021), video games (19%) and entertainment (10%) were particularly popular.

After a spike due to the coronavirus pandemic and widespread telecommuting, consumption of home appliances, computers and their accessories and electronics has returned to normal levels. The home and garden category also dropped again.

The services sector, on the other hand, had not yet fully recovered in 2021, recording a third less spending than in 2019. “We are back to spending more on event tickets, amusement parks and airline tickets in 2021, but there is still a There is still a long way to go to reach the level of 2019. However, these numbers are encouraging for 2022”, comments BeCommerce.

In the fourth quarter of last year, online insurance spending was much higher than in other years, the organization notes. In Wallonia, it is the insurance category that has progressed the most, with an increase of 73% compared to the same period in 2020, an effect likely due to last summer’s floods in the south of the country, according to BeCommerce.

Finally, the smartphone is getting better and better, with 17% of purchases made through it. Even though Belgians still prefer laptops for almost half of their online spending.

Thanks to this record year, e-commerce resumed its growth rate of 6% compared to 2019. On average, Belgians made a fifth of their expenses online and made 20 purchases in this way, amounting to 1,445 euros, around 250 euros more than in 2020. Despite stores opening physically more often in 2021 than in 2020, more products were purchased online in 2021 than in the first year of the pandemic, notes BeCommerce. Apparel (20% of total online shopping in Q4 2021), video games (19%) and entertainment (10%) categories were particularly popular. After a spike due to the coronavirus pandemic and widespread telecommuting, consumption of home appliances, computers and their accessories and electronics has returned to normal levels. The home and garden category also dropped again. The services sector, on the other hand, had not yet fully recovered in 2021, recording a third less spending than in 2019. “We are back to spending more on event tickets, amusement parks and airline tickets in 2021, but there is still a There is still a long way to go to reach the level of 2019. However, these numbers are encouraging for 2022”, comments BeCommerce. In the fourth quarter of last year, online insurance spending was much higher than in other years, the organization notes. In Wallonia, it is even the insurance category that has progressed the most, with an increase of 73% compared to the same period in 2020, an effect probably due to last summer’s floods in the south of the country, after BeCommerce. Finally, the smartphone is getting better and better, with 17% of purchases made through it. Even though Belgians still prefer laptops for almost half of their online spending.

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