Will you take back some office? Yes, but not like before. This could sum up the concept of Newton Offices. The company was born in 2017. The idea of a new way of occupying the office shuddered then. This is Guillaume Pellegrin’s strong intuition. Originally from the city of Marseille, he went abroad to develop his first entrepreneurial skills. Back in Marseille, he founded Tivoli Capital, specializing in supporting real estate investors. A first step is taken for Newton Offices. Because from abroad, Guillaume Pellegrin came back with the feeling that the consumption of workspaces was going to change. This is the moment when coworking is on the rise…
Craft, place and social bond
Five years later, intuition has largely turned into a business concept. By also integrating the fact that office buildings have become the second item of expenditure after salaries… And the crisis, by imposing teleworking, has clearly accelerated the degree of acceptability of an office that is no longer thought or consumed as before. An observation that Guillaume Pellegrin makes with pleasure, for which “a green conscience is combined with a successful telecommuting experience”.
With this central question, “Why go to work when you can work from home? »the urban exodus that led to the move from big cities to territories also stimulates a new way of looking at the office, which must be consistent with a certain vision of quality of life.
“Creating virtuous places, effective places where you feel good, we pioneered this trend”, recalls Guillaume Pellegrin. And the stakes are real, in a post-crisis period, “where some large groups are struggling to bring employees back to their workplaces”. Actors who are increasingly turning to Newton Offices, says its leader. After the VSEs and SMEs that led the process, quickly. Because the office undeniably has a social function. And now, the office must bring added value, being the legendary coffee machine and social bonding meetings. “The workplace must fulfill this role”, supports Guillaume Pellegrin.
The flexible office must therefore integrate a service platform, also called hospitalitywith offers on catering, hospitality for employees, welfare…
And so, above all, the 21st century office must also be flexible in its organization. This means allowing the occupant to have only one interlocutor for everything related to decoration, services and logistics. Flexibility, not just in form, but also in substance.
Integrate the entire value chain
Creating the flexible office also means thinking about your entire environment. What starts from the building to what is around the building. “We want buildings that are open to the more local ecosystem. We need knowledge of the entire real estate value chain”, insists Guillaume Pellegrin. This leads to not forgetting everything that accompanies it and, in particular, the way of building, taking into account the issues of artificialization of the soil, for example, or even of materials of biological origin. Even if that means taking the idea as far as possible, like not having a trash can in the offices… A way of forcing, of course, but also of not going through half of the convictions.
If we consider that the office is a link in the development of the territory, this means that dialogue must also be infused with and between those who decide and design it. “We have a real dialogue with each of the cities where Newton Offices is installed”, guarantees Guillaume Pellegrin. From Aix-Marseille to Lyon via Montpellier, Hauts-de-France, Sophia-Antipolis or Nice. “Regions appreciate that we came to connect business districts”, says Guillaume Pellegrin. Knowing that Newton Offices favors specific locations, in addition to business areas, also the tertiary park or mixed residential neighborhood.
The challenge of medium-sized cities
From the urban exodus generated by the crisis, Newton Offices derives a validation of its roadmap. The company intends to continue to interconnect the national territory, giving priority to medium-sized cities, which are considered synonymous with a new quality of life. Where entrepreneurship also has a vast playground to germinate and develop. A survey, carried out by Newton Offices in 2021, shows that the time considered as a limit between your place of residence and your place of work reaches 30 minutes. A sign of importance that unites the concept of quarter-hour city. And entrepreneurship in the regions, Guillaume Pellegrin strongly believes in this. To the point of having created a dedicated podcast called extra wallswhich narrates the life and decision of those bosses who decided to set up and develop their businesses outside the capital’s perimeter, choosing Bordeaux, Nantes, Lille or Lyon. “In each episode, I talk to leaders very connected to their region, proud to tell the reasons why they left the capital and to give their advice to the future generation of entrepreneurs. » The first two episodes are dedicated to MailinBlack, a pioneer in cybersecurity that has its birthplace in the city of Marseille, and to Papernest, which digitizes contracts related to moving and which, after Paris, chose Reims.
Helping, guiding, advising the new generation of entrepreneurs is essential. Why not, “There will be no turning back. Bringing service, creating communities, is not fashion. Teleworking is not a fad either. And the trend I feel is that this move towards the flexible office is also driving large groups, it is no longer the prerogative of start-ups.”says Guillaume Pellegrin. “This will enable us to better recruit and attract talent, and for that, the workplace is an important component because it is fully aligned with a policy approach to CSR. »
T La Revue article #9 “Working, is it really reasonable?” – Currently on newsstands and available at kiosque.latribune.fr/t-la-revue