Paris, May 19, 2022
Ecommerce report in 1er quarter of 2022: An increase in turnover of 12 %, Ie-tourism gets new colors
Top numbers from 1er quarter of 2022
32.5 billion euros were spent on the internet in the first 3 months of the year
In 1er quarter, e-commerce (products and services) recorded growth of +11.8% in relation to the 1ster quarter of 2021 and reached 32.5 billion euros, more than 3 billion euros compared to last year. The number of transactions was 527 million against 499 million in 1er quarter of 2021.
After accelerating product sales in 2020 and 2021, the e-commerce sector continues to grow by 1er quarter of 2022 with the continued recovery of service sales. If product sales fall by 12% from 1er quarter of 2021, which had experienced a high level of activity due to store closures, remains 15% above the 1ster quarter of 2020. As for service sales, they continued to reach +43% compared to the 1ster quarter of 2021 (+41% compared to the 1ster quarter of 2020). They were boosted by the acceleration of transport, tourism and leisure sales, which increased by +135%.
The average value of transactions (products and services) rises to 62 euros and once again exceeds the level of 1er quarter of 2019. This variation results, namely, from the increase in the weight of the tourism and leisure sectors in global revenue, as well as from the variation in transport costs.
The quarterly new website creation indicator shows growth of 11%, the same trend since 2020.
The strong recovery of the e-tourism sector is confirmed
The observation of the main sites through the evolution of the iCE 100 panel allows us to draw the following observations, according to the different sectors of e-commerce activity.
After the strong acceleration of 1er quarter of 2021 linked to the epidemic and the measures taken as a result (curfew at 6:00 pm, gradual closure of shopping centers, department stores and supermarkets, confinement in some regions), sales of consumer products from the iCE 100 panel fell by 15.5 % 1er quarter of 2022. However, they are 20% above the pre-covid level. The base effect is really very significant in the months of February and March, when the 2021 sales level was +50% compared to 2019.
Added to this basic effect are inflation and the Russo-Ukrainian conflict. All these factors contribute to a general slowdown in consumption. Retail trade as a whole made little progress in 1er quarter of 2022 compared to 1er quarter 2021: +1.1% (Source: Banque de France).
However, in the last 12 months, increases from the beginning of the health crisis range from 20 to 35%, depending on the sector. Store brands continue to outperform.
B-to-B sales maintained their high growth and increased 19.6% from last year. They maintain their acceleration and are above the pre-covid level.
Finally, for the e-tourism sector, the sales recovery is intensifying with +138.5% in the quarter compared to the first quarter of 2021. Since March, the recovery has accelerated and sales have surpassed the 2019 level by 18% . 1er quarter of 2022 is the 1ster since the beginning of the health crisis where the sales level of the iCE100 Voyage has returned to the pre-covid level.
Mobile product sales continue to increase
Marketplace sales are down 9% in 1er quarter. This drop must be relativized in view of the exceptional performance of the 1ster quarter of 2021 (+41%). Thus, they remain 34% above the level of 2019. The weight of sales on marketplaces represents 15% of total sales of iCE 100 Products and has increased by one point compared to last year.
Overall sales of mobile devices (products and services) increased 14% in 1er quarter of this year. While the first quarters of 2020 and 2021 were driven by product sales, in the 1ster quarter of 2022, benefit from the recovery in travel sales.
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As part of the publication of its quarterly barometer, La Fevad today presents the results of the 1ster quarter of 2022. This study is based on both information collected directly from a panel of leading sites and the value-added of transactions recorded by leading payment service companies on behalf of nearly 200,000 e-commerce sites.
The data collected by Fevad from the merchants’ websites corresponds to the following definitions:
E-Commerce Index (iCE 100) : Billing generated directly by the companies of the iCE 100 Panel on fixed and mobile Internet. Sites that publish a marketplace do not account for the volume of business carried out on the marketplace, nor the commissions generated. Only orders delivered in France. All drop off locations are maintained (including in-store pickups). This is the ordered turnover (we consider the order receipt date and not the delivery date). Cancellations, exchanges and returns deducted, postage included, VAT included for sales to individuals, HT for sales to professionals.
Market index (iPM) : Sites that publish a marketplace declare sales made on the marketplace by seller users.
Mobile Commerce Index (MCI) : Revenue generated directly by the company on digital smartphones and tablets as part of websites and mobile applications (excluding application downloads).
Composition of the iCE 100 Panel : More than 100 sites: products for the general public (100 sites), e-tourism (15 sites) and sales for professionals (20 sites).
Composition of the PSP Panel : 9 secure payment platforms: Adyen – Dalenys – Monetico Payment – Monext – Paypal – PayZen – Verifone – Worldline.
Overall market estimate : The calculation of the global market estimate is performed using data collected from iCE 100 panel websites, the value of electronic payments (excluding iCE 100 panel members) reported by service providers participating in the PSP panel and an estimate of offline payments (survey Fevad with iCE 100 tenants).
The Federation of e-commerce and distance selling today brings together more than 750 companies. It is the representative organization of the e-commerce and distance selling sector. Fevad’s main mission is to collect and disseminate information to improve knowledge of the sector and work towards the sustainable and ethical development of distance selling and electronic commerce in France.
To learn more: www.fevad.com / follow us on twitter: @FevadActu and on LinkedIn.
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