Soft Landing: attracting foreign tech startups to Wallonia – High-tech

Awex and technology incubator WSL are launching Soft Landing, an installation and incubation program for foreign startups.

Wallonia defends and supports its start-ups through multiple incubations, acceleration programs or funding systems. Now she’s also interested… in foreign start-ups. The WSL incubator specializing in innovative industrial projects resulting from the engineering professions (deeptech) and the Walloon Export Agency launched the program soft landing. The concept ? Help foreign technology companies set up in the Region and quickly enter new markets or the European market.

In the menu: one stop shop for the creation of a legal entity, the recruitment of a team and the installation in Wallonia. In addition to 18 months of support program. But without equity, loan or financial support. Foreign companies that are identified by Awex and then selected by the WSL will, however, have to pay Soft Landing for their participation. Relatively light amounts, however: 6,000 euros for the creation of the legal framework, then 500 euros per month for incubation. The selected companies must, however, already have a finished product, have already made sales in their country and want to guarantee international development.

No financial investment

The purpose of Soft Landing? “Attracting foreign startups and ensuring that they develop from Wallonia to create activity, added value and employment”, insists Agnès Flemal, director of the Walloon technology incubator. The latter waits attract five to six companies a year. It remains to be seen whether they will be permanent. We know that a similar attempt to MoveUp, the Digital Attraxion program, which welcomed foreign companies alongside Belgian companies, saw its eight international start-ups leave the territory. The advantage of Soft Landing: no financial investment, unlike the MoveUp program that provided a convertible loan of 100,000 euros.

Wallonia defends and supports its start-ups through multiple incubations, acceleration programs or funding systems. Now she’s also interested… in foreign start-ups. The WSL incubator specializing in innovative industrial projects from the engineering professions (deeptech) and the Walloon Export Agency have launched the Soft Landing program. The concept ? Help foreign technology companies set up in the Region and quickly enter new markets or the European market. On the menu: a one-stop shop to create a legal entity, recruit a team and settle in Wallonia. In addition to 18 months of support program. But without equity, loan or financial support. Foreign companies that are identified by Awex and then selected by the WSL will, however, have to pay Soft Landing for their participation. Relatively light amounts, however: 6,000 euros for creating the legal framework, then 500 euros per month for hatching. The selected companies must, however, already have a finished product, have already made sales in their country and want to guarantee international development. The purpose of Soft Landing? “Attracting foreign startups and ensuring that they develop from Wallonia to create activity, added value and employment”, insists Agnès Flemal, director of the Walloon technology incubator. The latter hopes to attract five to six companies a year. It remains to be seen whether they will be permanent. We know that a similar attempt by MoveUp, the Digital Attraxion program, which accepted foreign companies alongside Belgian companies, saw its eight international start-ups leave the territory. The advantage of Soft Landing: no financial investment, unlike the MoveUp program that provided a convertible loan of 100,000 euros.

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