Dr. Abyaba Ibtihal: “IT, Green Tech and e-commerce are the main sectors that attract young African entrepreneurs”

Today, entrepreneurship is no longer a fad, it is now a lever for economic development and a true indicator of performance in Africa and in the world. This is the point of view of Dr. Abyaba Ibtihal, director of the Sup Innov Africa Incubator. According to her, IT, Green Tech and e-commerce are the main sectors that attract young African entrepreneurs. Interview.

In your opinion, how can entrepreneurship be a real opportunity for young Africans?

In an international environment increasingly oriented towards globalization, young Africans face a particularly saturated, sectoral and competitive labor market. Entrepreneurship is a real alternative to professional integration for young people on the African continent after employment. It allows the creation of added value, the generation of profits at a local and international level. Today, entrepreneurship is no longer a fad, it is now a lever for economic development and a true indicator of performance in Africa and in the world.

Which sectors attract the most young entrepreneurs?
Mainly in the IT (Information Technology), Green Tech and E-commerce sectors, the fact of entrepreneurship via digital gives direct access to international markets with strong optimization of costs and expenses. That said, the young entrepreneur earns a significant margin in the delivery of 2.0 products or services in both online and offline communication.

What tools should young Africans be using to better meet the challenge of entrepreneurship?
Succeeding in entrepreneurship in Africa and internationally is a matter of positioning. The toolkit for entrepreneurship is directly linked to the macro and microeconomic context of the project leader himself. Access to support, incubation and funding programs is essential for better visibility in the market.

The latter is a “skills market” essentially based on new information and communication technologies (NICT). This same market needs some key elements to be successful, such as the Professional Network or Network, Personal Branding, the creation of web 2.0 content or even the mastery of pitching techniques before “Investors” or “Business Angels”.

Do you think the support and training are high enough to make our young people real entrepreneurs?
In the case of emerging countries like Morocco, considerable efforts are underway to facilitate access to all types of support through funding structures, local authorities and the media. Today, we are moving towards state and private programs to promote entrepreneurship, and that, consolidating the respective status of all stakeholders.

Can you give us examples, for example, in Morocco, which promotes the financing of young entrepreneurs?
In Morocco, the green light was given for the financial support of young project leaders through various funding and post-Covid recovery programs such as “Intilaka” and/or “Intilak Al Mouqawil”. Indeed, Moroccan banks have supported self-entrepreneurs for better resilience in the national economic fabric in times of crisis.

In 2022, the national program “Forsa” (opportunity) is launched with direct access to funding in the amount of 100,000 DH for the creation of potential projects. Today, Morocco is moving towards the effective implementation of the New Model of Economic Development -NMDE- under the directives of His Royal Highness Mohammed VI with a view to unlocking the potential of Moroccan and African youth.

Do you have any feedback on the integration of students of foreign origin at home once their training is completed in Morocco?
There are several scenarios. We found profiles of sub-Saharan colleagues who, after having acquired this added value in terms of training outside their country of origin, return home precisely to succeed in their professional integration strategy.

They are often better informed and trained to successfully transition directly to the companies of their choice. There is another scenario, where those skills choose to stay in Morocco to gain experience in integrating the French-speaking Moroccan job market, to have a first try. We also have a third scenario that privileges entrepreneurship, through the creation of companies and the creation of value in the market.

We have, in Morocco, a beautiful community that generates more than professional goals, but that participates in this plural economic growth in Africa. These are cases that seek to multiply their experience and then share it with the rest of the continent, for the benefit of strengthening the multifaceted ties between African countries.

Abdellah Benahmed / ECO Inspirations

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