Togo – 2nd edition of the e-commerce week: challenges and opportunities!

The Togo Pride Association announces the organization of the 2ndº edition of the business week of June 22nd to 28th. The meeting will bring together the e-commerce ecosystem, with the aim of reflecting on the challenges and opportunities in a post-covid-19 recovery context.

(Cio mag) – Approximately 300 people are expected to attend this 2º e-commerce week’s edition in Togo, and 3000 online. At the center of the debates, the challenges and opportunities for e-commerce players in the post-covid-19 recovery era. Togo Pride, the association that organizes the event and its partners hope to further popularize online commerce in Togo later this week.

The health context of covid-19 has accelerated new uses in the field of commerce. This global trend of online ordering was also felt in Togo. during the 2º e-commerce week edition, the promoters intend to encourage people to resort more to online shopping. At the same time, they launch the debate on the proposal of alternative and innovative solutions, together with the players in the sector.

The 2022 edition of the e-commerce week therefore aims to “contribute to the sustainable integration of digital transactions into the habits of Togolese consumers in order to achieve real progress”, explain Togo Pride and its partners. The ultimate goal, they argue, is “the emergence of an innovative and efficient digital industry that creates jobs and shared wealth with real economic impact across all ecosystem value chains.”

an enabling environment

More than six (6) million Togolese subscribe to mobile telephony, according to Q4 2021 data published by ARCEP-Togo. According to the same data, the fixed and mobile internet penetration rate is estimated at 74.91%. This high penetration rate of mobile terminals and the Internet is an opportunity to boost e-commerce in Togo. Transport services, catering, assistance services, online sales and purchases… the e-commerce ecosystem is gradually filling up with diversified players.

In a study on the development of e-commerce in Togo published in December 2021, the Ministry of Commerce of Togo estimated that “more and more merchants are embarking on the adventure of digital sales or are interested in it”. The study reveals that “technology startups are at the origin of innovative ideas that make it possible to circumvent existing problems by creating a window of opportunity to develop e-commerce adapted to the realities of the country and, thus, popularize transactions on the Internet”.

overcome obstacles

Data from the Ministry of Commerce-December 2021 study

According to the study by the Ministry of Commerce carried out with UNCTAD, in terms of volume of online transactions, the development of e-commerce is still relative in Togo. The market remains limited and Internet access is not equally ideal everywhere. Consequence: digital payment solutions are still underused. Added to this is the complexity of delivery due to incorrect addressing and the like. “The most significant obstacles, in addition to internet access, are the procedures for setting up electronic payments, logistics and oversight of delivery methods, as well as cybersecurity and consumer protection. These last two issues are essential, as they are strongly correlated with the lack of consumer confidence in online payment methods, a problem common to the entire sub-region”, underlines the report published in December 2021.

Data from the Ministry of Commerce-December 2021 study

With 83% of cash and delivery payments, e-commerce must adapt to the realities of the country where the mobile penetration rate is estimated at 75.5% by ARCEP in the 4th quarter of 2021. And it does so well in the data of the Commerce Department study. Payment via mobile money represents 78% of payment methods. Faced with this reality, local companies are emerging to offer secure and reliable mobile payment solutions.

According to the UNCTAD B2C e-commerce index, Togo is ranked 131st in 2020; rising from 111th place among 144 countries in 2017. A progression that should comfort the organizers of the e-commerce week and the entire ecosystem to continue actions to accustom more Togolese to online commerce.

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