▷ How to promote your business on TikTok?

Do you run a business? Chances are you are already using social media for marketing purposes. If you haven’t already, you should start now, as it is estimated that nearly 4 billion people will use social media globally in 2022, a number that will grow impressively year on year. Did you know that TikTok is the #1 most downloaded app in the world? Maybe it’s time to promote your business on TikTok!

TikTok, an authentic platform without gimmicks

TikTok’s stats are also impressive:

  • In 2019 it was the second most downloaded app (beaten only by Whatsapp)
  • The app has been downloaded over 1.65 billion times
  • The average user opens the app more than 8 times a day
  • About 60% of TikTok users are women, while about 40% are men

One of the new platforms that has exploded recently is TikTok. This mix of Twitter and Instagram allows its 1 billion monthly active users to create short music-focused videos and edit them with AR lenses, filters and features.

Thanks to its effects and various creative features, TikTok’s content was adopted by teenagers but quickly gained the attention of young adults (nearly 70% of its active users are under 40). It’s also THE platform for all brands looking to grab the attention of Gen Z and Millennials.

With the growing popularity of social media marketing, TikTok is a great platform to advertise in a genuine and unadorned way and ultimately promote your business on TikTok in a very simple way.

Master the TikTok Basics First

TikTok is synonymous with fun and visually appealing content. The app is therefore not the place for serious sales pitches. Mainly used by a 16-24 year old target, you need to connect with them creatively to be successful on the platform.

Even if you are a community management professional, on Twitter, Linkedin, Facebook or Instagram, TikTok is a separate platform that requires a specific social media strategy.

Before building a marketing strategy on TikTok, you need to know the platform from A to Z. Get familiar with the platform, here are a few things to try:

  • Create your own videos : Most videos posted on TikTok are created by the users themselves. When you’re ready to get started, don’t choose the quality of a professional videographer. Start recording your video with your phone, add filters and use cool effects;
  • Add music: TikTok is integrated with Apple Music, so you can add music to your videos, remix them and add sound effects;
  • Follow the accounts you like: Look for other competing companies on TikTok and like their accounts to follow them and see what kind of content they post. Also be sure to follow the industry giants and check out their marketing campaigns;
  • Buy virtual currencies: TikTok allows users to buy virtual currencies with real money. You can use them to give virtual gifts to other people.

On TikTok, always keep it as simple as possible. One of its biggest advantages is that you don’t need to create very polished videos. Just grab your smartphone and start filming. While goofy videos are very popular on TikTok, there’s no point in creating an outrageous or inappropriate post if that’s not your company’s style.

Take a relaxed, less commercial approach

Unlike Instagram, TikTok largely rejects polished, high-quality content. As such, it has earned a reputation as a relaxed platform where users feel comfortable expressing themselves.

The beauty of TikTok is that it is an accessible creative space where heavy commercial content should be avoided. Let engagement guide you and explore what’s fun about your company. Make sure you understand your brand’s culture, values ​​and identity so what you create is authentic and true to your brand.

TikTok is a hub for creative, fun, and sometimes crazy ideas, so try to tone down the brand and join the fun community.

Use the hashtag challenge for influencer marketing

TikTok has proven to be an essential influencer marketing tool for most brands. Hashtag challenges are an essential strategy of the TikTok platform and community. At any given time, whether you are experienced or still testing the waters, you will find that there are many challenges to overcome at all times. Users interested in the hashtag challenge can participate in a few easy steps.

Identify the right TikTok influencers

The first step is finding the right TikTokers who can share your brand values ​​and have an audience that matches your business needs. Learn more about top influencers. At this point, TikTok stars have turned their fame not only into lucrative endorsements, but also into reality shows, movie roles, and business ventures. These are the characters the TikTok world revolves around, but your industry or niche likely has its own powerful players. So always keep an eye out for these rising stars.

Examine the trends followed by your target audience

This strategy can be used on any social network, but it is especially useful on TikTok. The platform sees a lot of volume around specific topics such as entertainment, dance, DIY, travel and education. Understand your audience to see what kind of content they engage with the most and use that data to create relevant posts.

For example, if you notice that your target audience is highly engaged with humor-focused videos, why not post videos of your coworkers playing pranks in the office.

Create content people will want to watch

There is no secret or recipe for success on TikTok and ultimately for promoting your business on TikTok, but there are some good rules to follow:

Make sure your video It’s attractive: It may seem obvious, but the better your audio and video, the better your content will be to watch. This doesn’t mean you need to invest in expensive equipment, but make sure you shoot in well-lit spaces where the sound will be clean. If clear sound is impossible, add a trend track to your video instead of the original sound;

How-to videos and tutorials are always popular : whether it’s a fitness video or a cooking recipe share, audiences tend to love tutorials and educational videos in their feed. To keep them around until the end of the post, showcase your experience or reveal some behind-the-scenes information.


TikTok is relatively new, especially in the business world. But as such, it’s not as saturated as Facebook, Instagram, and YouTube. Also, it is much cheaper to advertise on this platform as there is not yet a strong community of influencers, especially as there are far fewer users competing for placements, advertising and sponsorship.

Plus, it helps you take the crucial first step of marketing to Gen Z, the notoriously hard-to-reach generational group that is becoming increasingly important in our economic system.

If you need to know more about it and train yourself in this area, take a look at our training in webmarketing with a social media strategy component.

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