SEO Paging: Types, Examples, Best Practices, and Common Mistakes – SEO & Engine News

A large number of sites need to paginate their content: media sites, e-commerce, etc. And SEO issues matter at this level because search engine robots must explore the various pages of the site as best they can. Paging should not be a hindrance at this level, but rather an aid with the aim of allowing for the best possible tracking. Here is a broad overview of the different possibilities, their implementation and some pitfalls to avoid…

It’s almost impossible to imagine a website today that doesn’t use a paging system. Any site with content organized by lists has certainly implemented one, well… or less well.

In this article, we’ll review the different types and techniques of pagination setup, look at what leading French media and e-commerce sites are doing, and highlight good practices and common mistakes.

What is pagination?

To understand what pagination is, it is enough to remember what books were like in the Middle Ages before the advent of their modern version with the possibility of turning the pages. They were scrolls with text that had to be scrolled through for a long time before finding the necessary information. It was long, laborious and complex to quickly access the requested information.

The same problems and questions were inherited by the websites of modern times: how to organize hundreds, thousands, millions of products or articles to guarantee access to them?

The pagination is a technique commonly used on websites, allowing you to split a mass of pages of the same type into several smaller listings.

It can be found on any site that organizes content by list:

  • E-commerce site with product listings.
  • Media site with articles by categories and tags.
  • Classified ad directories or job postings.
  • Comments on articles.
  • Product review.
  • Topics and forum posts.
  • Some large articles on media sites or blogs can also be split across multiple pages.
  • etc.

Pagination offered on

What is pagination for?

The main purpose of pagination is to avoid serving Internet users with endless, heavy and indigestible pages. The pagination configuration allows:

  1. Reduce the weight of listings and reduce loading time.
  2. Make it easy for Internet users to access deep content.
  3. Reduce network usage, especially in poor quality mobile connection conditions.
  4. Reduce server load: Querying 30 products in the database is not the same as querying 10,000 each time the page loads.

types of pagination

The need to divide large volumes of content together with the search for an increasingly efficient ergonomics has led to the emergence of different paging methods.

  1. classic pagination – page-by-page content division, as in Google or Bing search engines. Each page is numbered and always contains a fixed number of items.
  2. Scroll/Infinite Scroll – distribution of content on a single page, such as on social networks Facebook, Instagram, Twitter. While scrolling, content loads without the user noticing, making the page appear infinite.
  3. “See more” link/button – compromise between pagination and infinite scrolling. The page displays a fixed number of items, new items appear when you click the “See More” button. Option appreciated by users of mobile devices.

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An article written by Alexis RylkiProspect Senior SEO Consultant ( &

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