Robots, superheroes of the logistics company C-Log, in Poupry-Artenay

They are called Alpi, Ippo or Meko… the robots that work in the warehouse of the company C-Logcovering the cities of Artenay and Poupry (Eure-et-Loir).

Since March 2022, the Brittany-based fashion logistics specialist has been using state-of-the-art robotics to process online orders for ready-to-wear brands Cache Cache, Bonobo and Bréal (The historic brands of the Beaumanoir group, to which C-Log belongs).

In a skilfully orchestrated ballet, the machines, fast and autonomous, recover the parts, whose references are checked upstream by operators; group them when necessary; then pour them into a trap. Employees then harvest the products they pack.

The cost of each robot is 2,500 euros. Photo Anne-Laure Le Jan

Since 2007, C-Log invests in e-commerce. Although the logistical cost of e-commerce is high, “its continuous growth leads us to seek solutions to improve efficiency and customer service”, says Benoit Boy, its managing director. According to him, C-Log’s e-commerce business has increased “70% in 2020, then 45% in 2021”.
For now, the e-commerce part occupies 6,000 square meters of the C-Log site in Poupry-Artenay. In addition, 9,000 square meters are used for the logistics of the French eco-responsible footwear brand Veja.
The dedicated e-commerce logistics site covers 6,000 square meters.
Photo Anne-Laure Le Jan

An investment of 10 million euros

Behind the design of these sophisticated devices are around fifteen people, including four robotics doctors – based in Pleudihen-sur-Rance (Ille-et-Vilaine). They have been working on this innovative project, an investment of 10 million euros, for four years. The team imagined and modeled these robots, before manufacturing them in the British workshops.

The machines can lift less than two kilos, haveten-hour working time and recharge in thirty minutes. as explained Gwendal Buzulierindustrialization director, C-Log preferred to invent its own concept:

Existing solutions on the market were expensive or did not meet our needs, in particular the treatment of very low weight parts. Our robots are therefore lighter than others: their design requires less raw materials, they need less battery, their maintenance is easier…”

Goal, 50,000 orders processed per day

Thanks to this state-of-the-art robotic system, C-Log promises thatan order placed at 7pm can be delivered to the customer the next day at 10am..

The Poupry-Artenay website now has seventy machines. The goal is to install 200 by the end of the year and 400 term to successfully process up to 50,000 orders per day.

Will robots replace humans? Benoit Boy, managing director, says no. “There are no labor savings. On the contrary, the more we automate, the more we hire as we capture additional volumes and activities.”

The website Poupry-Artenay employs “about thirty employees and about ten temporary workers as needed,” according to Benoit Garçon. In the coming months, C-Log plans to integrate other customers and recruit twenty-five people : logistic operator, maintenance agent, maintenance coordinator, developer, specialist in computer-aided design, electromechanical, electronic engineer, automation engineer.

To grow, C-Log depends on automation. Photo Anne-Laure Le Jan

C-Log, a British company

C-Log, of which the head office is located in Saint-Malo (Ille-et-Vilaine), is the “supply chain” subsidiary of Beaumanoir Groupa major player in ready-to-wear distribution, which employs 13,000 people.

Specialist in logistics dedicated to fashion (clothing, footwear, accessories, etc.), C-Log supports brands in their development in France and abroad, offering logistics solutions (retail and e-commerce), but also transportation, product expertise, etc. In 2020, it notably took over the logistics of La Halle.

Benoit Garçon, CEO of C-Log. Photo Anne-Laure Le Jan

C-Log’s turnover amounts to 130 million euros. It doubled between 2019 and 2021. The company, which is in strong growth, employs 750 people.

she counts ten sites in France and Belgium – including the one in Poupry-Artenay, opened in 2020 and, soon, another one in Ascoux, near Pithiviers –, or 225,000 square meters of explored area.

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