Daï Shen (President of Demos): “We continue to be the preferred partner of companies and individuals for the development of skills and employability”

Demos are more than 300,000 people trained each year, 8,000 expert speakers, more than 20 areas of expertise with 50 years of experience.

What is the principle of Demos? Introduce the company in a nutshell?

Dai Shen: Demos is an international group, one of the main players in professional training for 50 years, which supports organizations in the development of their human capital, in a context of major upheavals and transition to a new social, economic and political model in all spheres. society. We offer training, consulting and coaching services aimed at improving and developing individual and collective skills and employability.

Demos is the privileged partner of companies and individuals for the development of skills and employability.


Today Demos continues to grow, mainly thanks to its alliance with the Weidong group, one of the leaders in training in China with 130 million online learners and UNESCO’s first global partner in the field of education.


How was the company born?

Demos was created in 1972, we are celebrating our 50th anniversary this year. Its creation responded very clearly to the growing need of professional training companies to support their economic development, in particular international development. Since then, Demos has always anticipated market developments and business needs. This is how, in the 1980s, Demos was launched digitally, first through Minitel, then with the first e-learning modules and demostraining.com, the first European B to B distance training platform, and SkillsEval, a online competency management tool.

The company developed quickly and relied on external growth: acquisitions of Médiacursus, Revue d’Etudes, MindonSite (MOS), STS and Elearning Agency. In parallel, Demos has established itself internationally in a sustainable way with Global Estrategias in Portugal and Spain and especially with Hemsley Fraser, a key player in professional training in Great Britain and the United States.

Today Demos continues to grow, mainly thanks to its alliance with the Weidong group, one of the leaders in training in China with 130 million online learners and UNESCO’s first global partner in the field of education.

What are your short term goals?

In the short and medium term, each organization, each individual faces major challenges linked to the digital, ecological, energy and social revolution that is bringing down benchmarks and distorting perspectives. In this context, the social body, if it wants to avoid downgrading, needs to acquire the essential capacities to adapt in real time to these permanent evolutions. This phenomenon, amplified and accelerated by the global health crisis, appears at the individual and collective level. The post-crisis context of strong economic recovery also leads to a massive and rapid need for skills for greater competitiveness. Many professions are also in tension.

Demos’ raison d’être is to support these collective transitions and solve the equation of individual recycling together with organizations, with the aim of preserving employment and strengthening social cohesion. Our teams are working to facilitate accessibility and the acquisition of the new skills expected in this new world, ensuring professional paths. We are working to bring new training to the market that matches these new needs, such as hybrid management, remote business development and CSR.

What is your business model?

The value creation of our services aims to better satisfy the needs of customers, to offer them adequate services.

Demos chose innovation to modernize the training system and accelerate the hybridization of teaching methods, in the service of efficiency and shared performance.

The value creation of our services aims to better satisfy the needs of customers, to offer them adequate services. We strive to be “just in time” and “just enough” to meet our customers’ needs and constraints.

Do you want to address another point about Demos?

The Demos group’s culture has been forged over fifty years by teams committed to four key values ​​that help us pursue our mission with strength and conviction: innovation, respect, passion, customer culture. The training market is constantly changing. It is very dynamic and Demos will actively participate in supporting the profound change in our profession and seizing the wonderful opportunities that are opening up to shape the future in the service of skill development.

Dai Shen, Demo President

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