What is Apple TV’s role in business?

For many, Apple TV is just a digital entertainment and streaming product. But there is no shortage of use cases in a professional context.

What is AppleTV?

Apple TV is a small media gateway that connects to a TV or other display – HD or 4K – with an HDMI input. Its most common use is streaming video content, such as movies, over a Wi-Fi or Ethernet connection.

There have been six generations of Apple TV. The two models currently on sale are the fourth-generation Apple TV HD, at 159 euros, and the Apple TV 4K, starting at 199 euros.

This tiny device is less than 10 centimeters wide and 35 mm high. The latest model is powered by an Apple A12 Bionic processor, the same as found in the 2020 iPad Pro.

During the Apple TV setup process, the device password is the same as the corporate Apple ID. In some SMB configurations, a personal Apple ID may be easier than creating a new corporate Apple Account. Admins can require an on-screen password for AirPlay-enabled devices such as Apple TV in Settings.

Apple TV use cases in a professional environment

While Apple TV’s predominant use is for entertainment, the gateway can do much more than stream videos and music from a streaming provider. The device’s tvOS operating system incorporates mobile device management (MDM) features that give fleet administrators some control over the Apple TV.

The system can support various business tasks such as running custom applications on kiosk-like screens and sharing business presentations. The device supports Apple AirPlay, which allows users to stream content from computers and other devices to Apple TV devices over a wireless connection.

Fleet administrators should familiarize themselves with the various corporate roles that Apple TV can be assigned for business use cases.

Professional content publishing

One of the notable uses of Apple TV in a professional context is to use the terminal to display documents, presentations and slideshows on different screens in a meeting room. This applies to all types of environments, from SMEs to large enterprises.

In companies with remote workers, IT can configure Apple TV to display video conference participants on a large-screen TV. Users of this configuration can still manage presentation materials using a laptop.

Kiosk apps in single app mode

Administrators can turn an Apple TV into a single-use device with multiple use cases. With the proper MDM settings, you can run a single application on the device. Options such as volume control and image resolution can be pre-configured.

This is very useful for a company that needs to set up a screen to function as a kiosk, serving information about a certain area or application.

digital screen

Apple TV is a popular digital signage platform. Apple’s MDM APIs make it easy to deploy digital information dashboards in a variety of environments, including business, education, medicine, hospitality and travel. Digital maps, conference guides, menus and advertising are suitable for Apple TV.

An IT department can set up an automatic configuration for Apple TV devices as long as they have an Internet connection via Wi-Fi or Ethernet. This means devices can be shipped from a retailer to the final location and then run whatever type of display an organization needs without IT having to touch it.

This can significantly reduce an organization’s shipping costs when deploying a digital signage system. All IT needs is the Apple TV box and a screen to display the content.

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