E-commerce: Are French SMEs ready to establish themselves internationally?

Posted on September 16, 2021, 10:45 amUpdated October 11, 2021, 4:45 pm

They have been essential vectors of post-Covid recovery. E-commerce and international export today open broad growth prospects for all companies, whether SMEs, ETIs or large groups. After the pandemic, 61% of French SMEs say they are considering strengthening their online presence and 44% think they are increasing their international sales, according to a study by Alibaba and YouGov in April 2021.

However, this awareness of the opportunities offered by new technologies comes up against structural and cultural obstacles. It continues to be difficult for French entrepreneurs to calmly launch themselves into international markets, with consumer behavior that they do not necessarily dominate. This is even more true when it comes to a very advanced market in e-commerce and where consumers are ultra-connected, such as China.

To overcome these barriers and start exporting, marketplaces seem to be a proven solution, in line with the expectations of local customers. Also according to the Alibaba-YouGov study, almost 70% of French SMEs that sell internationally confirm that e-commerce platforms facilitate exporting. For them, it is vital to work with a reliable partner capable of providing end-to-end technological and strategic support.

New retail

This support is precisely what Alibaba Group offers with personalized advice tailored to the needs of each company, locally and internationally. With expertise developed through various platforms such as AliExpress, Taobao and Tmall, among others, Alibaba allows French entrepreneurs to benefit from its leading position in China and its perfect knowledge of international market trends and consumer expectations. . A great asset to understand in particular the challenges of New Retail, this form of unified commerce born in China and which takes into account the entire value chain of sales and physical or digital distribution, to create shopping and sales experiences, from visibility online brand, to ensure the replenishment of physical stores, through mobile payment and delivery. Understanding how it works is a real competitive advantage to develop your business, especially in Asia, where French products (luxury, beauty, gastronomy, etc.) arouse growing interest. French brands also outperform each year on November 11, during “Double 11”, a shopping event that surpasses its western counterpart, Black Friday. For the 2020 edition, still in the midst of the crisis, French brands generated US$1.76 billion in revenue.

To help French companies drive their digital transition and accelerate the success of their online businesses, Alibaba offers training programs. Two new sessions will take place in November 2021 and January 2022. Registration is open.

3 questions for Michèle Lau, Senior Strategic Partnership Manager at Alibaba

“Our training meets the expectations and real needs of all managers”

What is the purpose of the free training you offer?

The Alibaba-YouGov study clearly shows that digitization and export are the keys to the success of French SMEs. It also reveals that these SMEs do not have the necessary knowledge to get started. Thus, we built two training courses based on the sharing of experiences. The first, Alibaba Netpreneur Masterclass, is aimed at SME managers and will provide best practices in digital strategy. The second, Next-Up Program, is open to companies of all sizes looking to expand their opportunities internationally or develop digital innovation through the adoption of new technologies.

How are these training courses organized?

The two training courses are built around online conferences and workshops that will allow, from the analysis of use cases, to address in a very concrete way the business strategy, digitalization, e-commerce, marketplaces, the Chinese market… it was designed for that managers can continue their activities in parallel. The Alibaba Netpreneur Masterclass will thus extend for 6 weeks from November 2nd at a rate of 4 to 6 hours per week.

Who will be the speakers?

The speakers are all experts in digital or entrepreneurship. And they all participated in the development of the digital economy, such as Brian A. Wong, founder of Alibaba Global Initiatives and former vice president of the Group, who will come to lead a session.

To know more : http://agi.alibaba.com/alibabanetpreneurmasterclass?#main

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