Misleading advertising. by Gwyneth Paltrow The wellness and lifestyle brand appeared to launch a baby candle item – before revealing the (fake) ad was done just to raise awareness about taxation of essentials.
“Meet the diaper. Our new disposable diaper lined with virgin alpaca wool and secured with amber gemstones, known for their age-old emotional cleansing properties,” read an official Goop Instagram post introducing the “new line” on Wednesday, May 11.
The lifestyle brand added that the diapers will be “infused with the scent of jasmine and bergamot for a revitalized baby” and will be officially available for purchase on the website on Friday, May 12 at 11 am EST. Diapers should cost $120 per pack of 12.
The ad drew a variety of responses on social media, from people excited to buy the product for their children to other commenters wondering if it was a joke.
One user wrote: “NEED IT!!!!! For my children”, about the diaper range.
However, not everyone was so excited about the possible release.
“Is this an SNL skit?” a user commented. “It must be a joke. Though you never know with GOOP,” wrote another.
The naysayers proved right about sky-high priced baby items. In a statement sent to the Motherboard by the PR firm leading the introduction of the “Diapér” brand, the ad was revealed as a publicity stunt between Goop and Baby2Baby – a non-profit diaper bank that supplies diapers and diapers. other essentials for kids in the United States.
“Tomorrow, Goop CEO Gwenyth Paltrow will reveal on Instagram that ‘The Diaper’ is designed to expose the ridiculousness of taxing diapers as a luxury item,” the statement read.
Since launch, Goop has released a variety of controversial products, including the Jade Egg to increase sexual energy when placed in your vagina.
In 2018, Goop paid $145,000 in civil fines for “baseless” claims that vaginal eggs could balance hormones and regulate menstrual cycles. The company can no longer make medically unconfirmed claims, but it still sells the eggs.
Goop was also criticized for his “This Smells Like My Vagina” candle. Paltrow, however, sticks to her articles, especially the scene that might confuse some people.
“You grew up getting messages about heavily scented feminine care with synthetic fragrances and all that sort of stuff,” the Iron Man actress told Us Weekly exclusively in September 2020 about her candle. “I felt it was time to make a little feminist statement about accepting who we are and our femininity.”
In March 2022, the former director of content at Goop, Elise Loehnencriticized the company’s cleaning culture in an Instagram video shared through his personal account.
“When I left the Goop, I swore never to clean myself again and went into total rebellion, which was fun and definitely healthy in terms of letting go of ideas of what my body should look like at 42. old man who had two children,” he explained. “I needed to break a tendency to criticize and punish. To punish me. All. I completely stopped weighing myself.
The Shakespeare in love The star, for her part, has defended the wellness business from criticism from the start, telling Harper’s Bazaar UK in 2011 that “we really are an amazing team of people bringing amazing ideas to the site”.