why Banque Palatine invests

Starting a business often (always) proves to be a challenge. But this one is perhaps more complicated when you are a high-level athlete, focused on your training and your performance. After all, who better than an athlete to invent the product, the disruptive service that will serve an entire discipline?

Logical and easy… on paper. Because going from idea to concrete is not easier simply because we know very well what we are talking about. Convincing funders, potential partners and administrative services takes time and patience. What the athlete doesn’t have in abundance. An observation made by Banque Palatine – a member of the BPCE group, which is very involved in sport, namely being an official partner of the 2014 Olympic Games – which means that it is in regular contact with these issues.

Team spirit… business

Athletes who have become entrepreneurs are neither surprising nor rare and there is no shortage of examples of successful recycling, including Stéphane Diagana involved in building a sports center on the Côte d’Azur in Mougins through former Olympic Mogul ski champion Edgar Grospiron , now a speaker and business consultant or Taïg Kris, and his OnOff Telecom, which saw the former world skate champion switch to the telecommunications side with a truly innovative solution.

Examples among many others. But if undertaking in the retraining phase is one thing, undertaking while continuing to train and compete is more difficult. This is also the case at Banque Palatine. Who doesn’t want to miss the innovations that emerge from the minds of these inspired athletes? But we also know that entrepreneurship is a less easy exercise when you are a woman. The famous glass ceiling or prejudices – or both – playing the role of brakes. It is, therefore, a program dedicated to female athletes that the banking establishment conceived, based on the mentoring principle. ” As an athlete is supported in terms of physical preparation, diet, we create an ecosystem that forms a business team », explains Patrick Ibry, deputy managing director of the bank, who says well, the objective is to structure. The same one that makes it possible to achieve what every entrepreneur wants: the deliverable. With tactics and speed of execution if possible. ” It is not for the athlete to adapt to the mentors, but for the mentors to adapt to the athlete “.

Especially since the Palatine is curious: “ we want to test everything “, says Patrick Ibry again.

Who, therefore, embarks on the first four sports, including navigator Alexia Barreira. Based in Nice, the one that became known for its Vendée Globe in 2020 has already proved its entrepreneurship, with its projects, he explains, always linked to its sailing challenges. except that” my challenges on land have not benefited from benevolence and distinction. I had a frailty in my chain mail “. Alexia Barrier who intends to create an all-female team for the upcoming Jules Verne Trophy, the fastest crewed round-the-world sailing event. for the nautical industries and serving oceanographic research.

Will Innovation Become ETI?

And it’s also a matter of strategy for the bank. Who doesn’t hide, it is in fact a different accompaniment in question with the displayed will of ” take the opposite of what is already done in terms of business start-up assistance. It’s not illogical when you position yourself as the bank of the ETI, those mid-sized companies that we keep saying aren’t numerous enough in France. It’s certainly not about making any project a future ETI -” we know that, as in Pôle France, we will not only have world champions – but to make room for the innovations that will pave their way and for the business leaders that will forge their own path. ” An ETI boss is a top athlete “, guarantees Patrick Ibry.

It is no longer illogical to entrust the content and animation of the program to a high-level sportswoman turned investment specialist, Sévérine Desbouys, a former cyclist (she was notably the best climber during the women’s Tour de France, editor’s note), in head of his own company, DSC. A captain of a multidisciplinary team, made up of about fifteen specialists, who will closely monitor the assessment of skills and the study of business models in particular. ” We must create multifunctionality », orders Séverine Desbouys. Those who, after a first promotion, already have a second one is planned. Because apps are coming. Create movement, ecosystem, change mentalities, offer space-time… This (also) requires a sportsman’s mind.