What budget to open an online store in 2022?

Having an e-commerce website has now become essential for many brick and mortar stores. It is also a real opportunity for anyone who wants to start selling on the Internet as a pure player.

If you have decided to start in this area, the investment will be much lower than in a physical store, but you still need to take into account the following elements so that you do not find yourself in difficulties.

Between choosing the e-commerce solution, the marketing budget to attract visitors or the logistics related to your catalogue, it is to be expected that a certain budget will start effectively. This must be meticulously prepared to match your development goals and expectations.

Choosing an e-commerce solution

Choosing the ecommerce solution you are going to use is the first step if you want to build your ecommerce website. The choice that will usually be imposed on you right away is between Open Source or Saas website building solutions.

In the former case, you are in control of the code and will be able to further customize your site, but this often requires you to have a team with the in-house skills or to provide substantial subcontracting costs through freelancers. agency.

Overall, this solution is more expensive than using SaaS (Software as a Service) solutions. Admittedly, you won’t have full control of the code, but the software is generally intuitive and allows you to have a platform ready to use quickly, and above all, it offers generally effective protection against cyber attacks.

In the market, French platforms such as WiziShop stand out. It is a turnkey tool in the form of a SaaS that allows access to all the necessary features to sell. The normal rate is 27 euros without VAT/month.

The brand also has a very content-rich blog. And if you’re still hesitating to get started, I invite you to read their article on good reasons to open an online store. After reading this, you will have no more doubts!

the domain name

Another expense to consider is the domain name. It usually costs around 10 euros/year. More information about prices here: https://www.lws.fr/tarif_nom_de_domaine.php.

Domain name choice should not be taken lightly and is rarely the result of chance. There are many criteria to consider before purchasing it.

You may first want your domain name to include a keyword so that it appears more easily in search results. So generally prefer domain names that are available in .com because many internet users think it is the only script out there.

So don’t make a name that’s too long, hard to remember, or difficult to spell.

Your domain name should be easy to type so that the internet user doesn’t have to type long sentences. It is common for a user to type your name into the search engine rather than going directly to your website before bookmarking it.

the advertising budget

Once your website is online, you will certainly need to give your website a boost by promoting it.

Of course, you can now embark on natural referral actions to climb the search engines for free. Of course, these actions usually take a few months to bear fruit.

A good way to attract visitors quickly is therefore paid advertising.

You can set it up via Google Ads, Facebook Ads, Tiktok Ads… It’s good to bring people in, but don’t forget that you are looking for customers above all else.

Therefore, you will need to verify that you are hitting the right target by carefully choosing the keywords or recipients for your campaigns. Also check that the return on your investment is good, as the costs generated by your campaigns should not exceed your margin.

In the same way, control your budget well and do not hesitate to carry out tests in small quantities.

the marketing budget

If we often think that a good paid advertising campaign is the only lever to quickly drive traffic to your store, there are other effective levers.

Of course, you can start with a budget to write content for your website. Note that without new content it will often be poorly referenced.

To increase your traffic, you can also think about reaching out to powerful influencers or websites to let them know about your offer. So don’t hesitate to identify those that are most relevant and craft your arguments well. Failing to convince them to make free links redirecting to your often very popular e-commerce site, you can also plan a budget to promote yourself for a fee.

In particular, I invite you to discover Kolsquare’s infographic on the subject.

Product storage and delivery

Product storage and delivery are two main points to check when launching your e-commerce website. Just because you don’t have your customer in front of you doesn’t mean they’ll wait forever to receive their order.

To do this, you will often have to anticipate orders and stock up without running the risk of ending up with unsold items. While some companies have become adept at zero inventory, it is often difficult to implement and not possible in all business areas.

As far as possible, try to quickly create processes that allow you to control your stocks in real time so that you can anticipate your orders to your suppliers, promote one product more than another, adapt your communications, warn customers of a possible deadline additional delivery or simply pick up a product from your website.

Also keep in mind that preparing packages and shipping them takes some time and that what is easily achievable for one order will not necessarily be for dozens or even hundreds of orders.

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