“Happy Southern Entrepreneur”

Economic development is one of CIVIS’ priority areas of competence. In order to better understand and appreciate the needs and expectations of the local business community in order to create a favorable environment for the development of each business, CIVIS carried out a satisfaction survey among entrepreneurs. Thus, 200 companies with “one or more employees” were interviewed by telephone during this study carried out by the Customer Relationship Center SAGIS, Groupe et Cie. This sample was selected at random, but respecting the representativeness of industrial, commercial and service companies, excluding agriculture and the financial sector. Today, the South accounts for 22% of the island’s jobs. Its development is a major challenge for the population of its territory, but also for the whole of Réunion.

A will be displayed and rewarded

“We have assumed and clearly shown our desire to make economic development a priority for the mandate”, explains Michel Fontaine, president of CIVIS, simply. Indeed, in its main role, CIVIS intends to intensify and support the installation and development of companies in its territory in order to attract new investors, namely by focusing its action and its means on the development of business parks. CIVIS currently has 33, but that could change quickly. Due to the dynamism assumed over several years, the ambition was, with this questionnaire, to be able to quantify the satisfaction and development intentions of companies already established in the south.

These companies, whose socio-professional category would be able to respond favorably to the land and facilities available and promote the emergence of substantial companies, declared themselves to be 96% satisfied (very = 53% or reasonably = 43%) with the south. The entrepreneurs who responded even consider that the South is more attractive and more dynamic than the other regions of the island (between 75 and 83% of respondents). Spontaneously, the main assets of the south mentioned are: dynamism, tourist attraction, quality of life and access to the Rota dos Micos.

Complaints from entrepreneurs

taken in consideration

Asked about the aspects that could be improved in their region of establishment, the entrepreneurs were unanimous about the assets to be developed to promote their development. It can be seen, therefore, and CIVIS is particularly receptive to these points: the development of business parks is not enough to promote the attractiveness of this geographic sector, a whole set of measures is necessary. CIVIS will therefore prioritize them very quickly. The 200 business leaders who agreed to respond to this interview identified four major areas of demand:

  • – Improve traffic conditions and the road network,

  • – Development of car parks

  • – The development of affordable land

  • – Lower costs for businesses (or increased aid, in particular with a free zone)

Thus, the intercommunity has elements to improve to respond to these dissatisfactions. It is clear that these findings are in line with the improvement paths identified by CIVIS, which already has the political will to prioritize actions to improve these points. CIVIS is, listening to these findings, is already doing everything possible to facilitate the development and well-being of companies.

With 68%, CIVIS is considered “better managed” than the other regions of the island and from 2006 to 2016, it was where job creation was more significant1. 70% of respondents consider that CIVIS is more efficient than the other intermunicipalities on the island. There is, therefore, no doubt that it will be able to develop concrete actions to contribute and promote the development of companies already installed, as well as the installation of new companies in its territory with particular dynamism in the areas of activity, as stipulated by art. law. OUR.

OUR LAW

Since January 1, 2017, the NOTRE Law has clarified the distribution of competences in terms of economic development between the various local authorities, Region, Department, EPCI and municipalities.

CIVIS now has full competence in terms of creation, development, maintenance and management of industrial, commercial, tertiary, artisanal, tourist, port or airport activity areas. This transfer of competence therefore implies a responsibility for the EPCI in terms of management of the existing areas and in particular those that were transferred by the respective deliberations of CIVIS and the member municipalities in December 2016. The transfer of competence and control of the areas of activities allow the community to implement its economic development policy, mainly in terms of real estate and economic land deals.

Prior to this study carried out by Sagis, Agorah was working in the economic terrain of the CIVIS territory, showing real dynamics. Projects are coming to fruition, construction sites are multiplying. Saint-Pierre, Saint-Louis and L’Etang-Salé are home to most companies. Two major sectors predominate: production on the one hand, logistics, transport and wholesale trade on the other.

In total, 410 hectares (including public spaces) are dedicated to the activity zones listed in the CIVIS territory. Saint-Pierre alone concentrates more than 62% of this area with 255 hectares divided between 11 different centers destined mainly to production, processing and business services.

With 95 hectares available, Saint-Louis occupies an essential second place. These business areas and their commercial area are close to each other and form “a real economic district around Bel-Air” as described by Agorah in its study published in 2016. The second city in the South is also home to one of the most beautiful industrial gems of the island with the Usina de Açúcar Gol.

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