Debrunner Koenig recognized for digital transformation

Debrunner Koenig Group

Sao Galo (ots)

Data expert Statista and business magazines “Finanz und Wirtschaft” and “Bilan” analyzed 1,700 Swiss companies and identified the top 175 digital performers. The Debrunner Koenig Group excelled in terms of digital transformation, taking 3rd place in the Commerce category and 23rd overall. In the ranking by agencies, it is the best B2B negotiation.

For this 2022 ranking, data expert Statista and financial magazines “Finanz und Wirtschaft” and “Bilan” analyzed 1,700 Swiss companies from 19 sectors, founded before 2002 and employing more than 200 people. The analysis identified around 10% of these companies as protagonists of digital transformation. The Debrunner Koenig group proves its digital competence by winning the “Top Digital Transformation 2022” distinction: 3rd in the Commerce category and 23rd in all branches. The classification by branches still crowns the best B2B trade.

Digitization rooted in strategy

Digitization is an essential part of the Debrunner Koenig Group’s strategy. Its digital transformation aims to digitize the end-to-end value creation chain. Thus, customers and partners benefit from seamlessly integrated digitized and automated processes.

One of the Swiss E-Shops with the highest turnover

The B2B E-Shop launched in 2002 by Debrunner Acifer AG is today one of the largest in Switzerland in terms of turnover. In 2021, Debrunner Acifer launched yet another E-Shop, specifically dedicated to the Steel and Metals domain, which combines a high-performance IT infrastructure, consideration of industry-specific requirements, as well as the broad assortment of Debrunner Acifer.

bws®trackmaster: efficient digital management of company equipment

The bws®trackmaster is another example of the Debrunner Koenig Group’s digital competence. This solution developed in Switzerland allows an efficient digital management of the company’s devices and equipment, with the possibility of geolocation – a function used mainly for expensive vehicles and equipment. When it comes to C parts, process simplicity, availability and efficiency are crucial; the bws®code barcode solution and various purchasing services are of great help in this area.

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Debrunner Koenig Group

The Debrunner Koenig Group is part of the multinational Klöckner & Co SE. Founded in 1755, it is a B-2-B partner and a competent service provider, organized into four departments: “Rebar”, “Steel and Metal”, “Metal Services” and “Technical Products”. The “Rebar” department offers high quality reinforcing steels, rebar technology products and rebar accessories. The “Steel & Metals” and “Services for Metals” departments serve the national steel and metals market, and their service centers offer their customers numerous possibilities for pre-machining (finishing). The “Technical Products” department covers other areas of construction, serving industry and artisans: civil engineering, water supply, construction technology, fastening technology, tools, machinery, workshop hardware and protection at work.

Active on a national level, the group employs around 1,450 people and offers a range of over 160,000 items at its 26 locations across Switzerland. The group also has numerous central and regional warehouses, as well as several points of sale and efficient service centres.,,,, and


Debrunner Koenig AG
Armin Lutz
Corporate Communications Manager
Hinterlauben 8
9004 St. Gallen
Telephone 058 235 01 01 /

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