It is with my Letsignit CEO hat that I would like to immerse you in what is called Little History. I’m not talking about media headlines, public financial statements, or the evolution of our marketing strategies over time. No, I prefer to share with you the real behind-the-scenes of a startup; how our resilience is rooted in our values; which leads us to write the next ten years of our own adventure.
Letsignit arises from product diversification
It all starts with MailInBlack. Our anti-spam software solution to protect professional emails and prevent cyber attacks. At the time, we were cultivating the ground that gave us the legitimacy we needed in SaaS, B2B, and email in general.
The idea of completing the MailInBlack offer comes next. We’re looking at a solution for easily creating and managing employee email signatures. However, the value proposition and markets are different. Quickly, from a simple diversification of products, an independent entity will be born: this is the genesis of Letsignit.
No mistakes, no learning
To adapt, we had to face challenges. And it is these same challenges that have made us grow. To literally grow, first of all in size, to massively recruit and renew our teams. To provide the means for such a change, the solution lies in the seniorization of talent (new VP Sales EMEA and new CTO, both accustomed to large structures).
However, the growth of a team must also be accompanied by new investments in “Customer Care” to be as close as possible to the new challenges of customers internationally. With larger teams and more and more users, the question of scalability arises.
The answer lies in the standardization of processes and certifications (we are currently in the final stages of certification for the ISO 27001 standard on information security management). I could list our transformations, challenges and mistakes, but I’m afraid to spread the word. And that’s exactly what it’s about.
How do we stop spreading
In 2021, Letsignit stopped dispersing. To continue to scale, it is critical to understand who we can offer more efficiency to. Thus, we chose to focus exclusively on high value-added market segments: companies with more than 100 employees, using Microsoft Office 365.
This revolution in our corporate vision was necessary. It allows you to grasp, or even anticipate, changes in the market in order to position yourself correctly and, above all, very quickly. Realizing that we have to raise the bar is one thing. Implementing corrective actions is another. This is often where the shoe pinches. At Letsignit, our priority lies in our ability to maintain a common thread. And this common thread must remain in the minds of each of our employees with every decision, with every action.
A guideline in a changing market
When you have the common ambition to become the email signature world champion, it brings its share of change. And renovation is stressful. A 50% growth a year is maddening. Going from startup to expansion is not an easy task.
Impossible to always control everything. Except maybe one thing: our guideline. And Letsignit’s policy is rooted in the founding values and culture of our organization. Without that foundation, we falter. How to maintain balance? In our case, relying on 4 fundamentals:
- dareit is by daring and stumbling that one learns to walk;
- Cautionis taking care of our employees, customers and suppliers;
- Marketis to ensure that everyone collaborates with great transparency and loyalty;
- Funit is the infallible perspective of resilience, while – really – enjoying evolving in this project.
Let’s be honest, these four commandments weren’t set in stone when Letsignit was born. They grew out of our shared experiences and values. But the purpose of this article is not to list our successes, our failures and our values one by one to inspire you. Realize that not everything happens in one day. Appreciate the path that leads you to your purpose, for that is precisely where the best teachings are found.
In its early days, Letsignit was a startup looking for its market. It was by confronting him that she found him. So, of course, the same goes for our four values. It was while growing up that we were able to verbalize them. Today, they reflect what is most precious to our corporate culture.
Company culture goes beyond a ping pong table
In early 2022, we made changes to our human resources policy. In particular, we have decided to offer twelve additional days off to our employees, as well-being at work also depends on well-being outside the office. Certain populations may, in fact, work outside of these offices and benefit from 100% telecommuting when possible. This frees up time for certain associative projects carried out by our employees, which we will sometimes continue to fund in full.
In fact, corporate culture goes beyond a beer tap, a ping pong table, or friendly facilities. As CEO, my main mission is to disseminate as much as possible the four pillars of our philosophy within the company. I particularly look for this because, in the professional world, certain expressions like “The customer is king” keep going through the ages.
Personally, I don’t think that’s the case. “Careful” is one of our core values. We will always dedicate our time and energy to our customers. However, “Caution” is as much for our customers as it is for our employees. That’s why serenity will always prevail, unequivocally, even if it means refusing or terminating a commercial contract.
The definition of success is unique to each person.
I know that with these few words I run the risk of falling into the clichés of inspirational speeches, which are very numerous on LinkedIn. However, the substance of my message is sincere. Letsignit is above all a human adventure. The ups and downs that we have navigated and will continue to experience bring us unique experiences. Letsignit is, ultimately, just a support to live a rich experience of professional encounters, different personalities and new professions.
Behind the scenes, my greatest satisfaction is allowing everyone to grow first personally, then professionally. My biggest mission is to balance discomfort and serenity. It is in this disposition that challenges are no longer a source of stress, but of excitement. May the constant changes no longer be difficult times, but an opportunity to reach new horizons.
Therefore, the turnover and growth are, of course, proof of commercial success that I am sure will continue. But as I understand it, it’s behind the scenes that success unfolds.
Damien Neyret is CEO of Letsignit.