Here’s a tech middleman you might need. Want to design NFTs for your business but don’t have any technical knowledge of NFTs? Don’t know how to write a line of code? Don’t panic, Gardenlab takes care of that. Startup builds the NFT you imagine from scratch and implements the utilities you want. Focus on this NFT B2B startup.
A young French NFT startup from Station F
As we know, France is not to be outdone when it comes to the cryptocurrency ecosystem and especially NFTs. The latter are rapidly developing in France (such as Sorare, Dogamí, CodeNekt or even FanLivecards). Gardenlab, a French company created this year, responds to this appeal. It is made up of a young and dynamic team, composed for the moment by two developers and two commercials. After carrying out beta tests and services for individuals, Gardenlab validated the robustness of its product and the attractiveness of its offer. Symbol of this success, the young shoot was selected to integrate the most famous incubator in France: Station F. Gardenlab is now attacking its target audience: companies.
Positioning on the boundary between marketing agencies and blockchain developers
Companies are aware of the business potential of NFTs (as are Hogan, Guerlain, Nike and so many others). However, they often do not have the qualified personnel or means to recruit these professionals to make their NFT project a reality. Gardenlab overcomes this problem. The tech startup positions itself among marketing agencies and blockchain developers and smart contracts. This space has little competition, as most existing consultancies do not offer technological support. Gardenlab is a technology intermediary for corporate NFTs.
The technological designer who creates the NFTs and their associated properties
Concretely, first, the marketing team or agency hired by a company develops a design that represents the desired NFTs. Second, the company explains the uses it wants to put its NFT to. It could be a commission, reward or affiliate system or even a ticket function for an event. Gardenlab then takes care of all the technological aspects. They first develop smart contracts that implement NFT functionality. Then they record the NFTs corresponding to the design desired by the client company on the blockchain. The project can also be featured on the platform, which will give you a lot of visibility.
Primary market and secondary market
For Gardenlab, the idea is to create a primary market for services for artists and companies that want to explore Web 3.0. Pricing is done on a case-by-case basis based on demand. Its aim is therefore to offer its services to SMEs and IETs before moving on to large contracts. Thus, initially, the NFTs desired by the company are registered on the blockchain by Gardenlab, which also adds functionality to them creating the smart contract associated. Second, they are released in the launching pad (primary market) and purchased by users. The latter can then resell the NFTs on the Market (secondary market) or keep them to enjoy the benefits they provide.
The market in the background
Concretely, this Market it is the support on which the NFT functionalities are established. For example, a company decides that 30% of every capital gain realized on the sale of its NFT on the secondary market will go directly to an NGO. Gardenlab programmed the smart contract so that, with each sale of an NFT associated with it, a portion is transferred directly to the NGO’s portfolio, without going through third parties. At the Market Gardenlab, when this NFT is sold, the action is then executed and the NGO receives a portion of the sale in its portfolio. A commission of 2-2.5% is charged on all transactions by Gardenlab. This is an entire ecosystem that the young French start-up wants to establish.
to other horizons
But Gardenlab doesn’t want to stop there. At the moment, the blockchain used is Polygon, but the company intends to also use Solana or Ethereum. An emblematic project is to focus on the ticketing market in jail through NFT. This notion refers to using NFT as a ticket to access an event. This use, almost non-existent recently, is developing at an astonishing speed this year and its potential is enormous. In fact, tickets in the form of NFTs make it possible to guarantee authenticity, security against theft and fraud, traceability (in case of second-hand resale) and post-event reward systems. Gardenlab would thus take care of the technological part for companies that turned to a “tokenized” ticket office. So, for founders, Gardenlab is a huge reservoir of possibilities, since the possible uses of NFTs for companies are extremely varied.
We recognize a technological revolution when we use it without knowing how it works. Car, computer, internet, cell phone, etc. Today they are devices used by billions of people. And very few would be able to explain how they work. However, this is how the techniques evolve. Addressing an audience of startup companies who want to leverage the properties of NFTs and provide them with all the tools is what Gardenlab is all about.
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Student passionate about entrepreneurship and fascinated by the technologies behind cryptos! And yes, I am convinced that the two are closely linked: blockchain and NFTs are revolutionizing many industries and presenting unprecedented opportunities.