Creating an e-commerce website can help you increase your sales. But it is still necessary for the site to be able to make itself known to customers. Clearly, it is important to work on the visibility of your online store to sell better.
Below are top tips for increasing and diversifying your e-commerce revenue.
The importance of working on SEO
Generating natural traffic is an important lever to get maximum profit from your e-commerce site, both in the medium and long term. Therefore, it is necessary to put in place a good SEO strategy. For this, we advise you to be accompanied by experts such as the SEO agency Uplix.fr. A new generation agency, they offer an innovative take on SEO combining user experience (UX) and conversion optimization (CRO). Faced with an ever-changing context, it is important to surround yourself with consultants who regularly monitor and update your skills.
Investing in the natural referencing of your online store guarantees you a better return. The goal is to position the e-merchant website at the top of Google’s targeted search results.
The specifics of SEO
The SEO of an e-commerce website is based on three main pillars, including technical SEO, content marketing, and platform awareness. In addition, On-Page SEO (direct on-site optimization) and Off-Page SEO (off-site optimization) make it possible to increase the visibility of the online store. Thanks to SEO, organic traffic is gradually becoming your main traffic acquisition channel.
Studies have shown that organic search generates 9 times more clicks than paid ads like AdWords. A good e-commerce strategy allows, above all, to obtain an excellent positioning in the SERPs. So, this positioning generates a feeling of trust among internet users. Consciously or unconsciously, they consider the web pages that appear first to be the most trustworthy. One thing leading to another, your online store will generate more traffic and gain notoriety, which will increase your income.
Why use a web agency for SEO?
SEO can be a great development lever for your ecommerce website, but only if it’s done right. The natural reference cannot be improvised. This is a separate marketing strategy that requires certain skills. SEO is also a long-term job that takes time. Hence the importance of entrusting it to a specialized and experienced agency. Thus, you will have at your disposal a referrer, or even several referrers, to enhance the visibility of your online store on the web.
By using a web company to reference your e-commerce site, you benefit from a service tailored to professionals with experience in the area. Taking into account your needs and requirements, they will put into practice the best strategy to reinforce your visual identity, as well as your brand image. SEO for e-commerce goes through several steps that only experts master:
- Identification of targeted Internet users who require upstream market research;
- Research and choice of keywords;
- The SEO audit;
- Content creation and/or optimization;
- Building the backlink network
So even if you know the basics of natural referencing, you might have a hard time getting it right. Especially as competition is increasingly fierce and search engines, especially Google, are constantly making it difficult by improving their algorithms. Also, you can take care of other traffic acquisition channels by entrusting SEO to a professional web agency.
Diversification of traffic acquisition channels
As we just indicated, SEO can ensure that organic traffic becomes the main traffic acquisition channel for your ecommerce website. However, other channels must be explored to sell better. To ensure income, it is important not to put it in one place. By giving Google the exclusivity of its traffic acquisition, you risk significant losses from the slightest Google algorithm update, for example. We can suggest the following different channels:
The vast majority of consumers are present on social networks such as Instagram, Twitter and Facebook. And even if you haven’t yet managed to develop a large community, sponsored posts on these social platforms make it easier and faster to reach your target. Note that web agencies also offer optimizing the visibility of e-commerce sites on social media through Community Management.
Many think Newsletters are no longer relevant, but they are wrong! Sending emails can still be worthwhile if you follow certain rules. Each email must be personalized to value the recipient. Choose an impactful subject for the email to be opened. The content should be concise and engaging, just like the Call-to-Action button.
Other sources of income
To increase and diversify your e-commerce website revenue, we advise you to reinvest part of the profits. This investment can take many forms: stock market, cryptocurrencies, real estate and other products available online. However, in order to generate profit, it is necessary to make informed choices and respect a certain number of good practices. For this, we advise you to follow a guide written by experts such as those on the website https://invest-sur-internet.com/. You will know which strategy to adopt to generate gains through online investment and diversification of your assets.