Lille – La Madeleine: do you know the history of Méo-Fichaux?

The two companies merged in 2012 and are located in two locations, in La Madeleine and Lille. It is now a true regional flagship that can be invited to your house every morning and has just opened a new production line. But do you really know him?

When was Méo-Fichaux created?

The two companies officially joined forces in 2012 and are spread across two websites. Photo Thierry Thorel

Initially, Méo and Fichaux were two very different companies. For Meo, Jules and Emile Meauxsoone opened their first delicatessen in Lille in 1928. They were the first to obtain licenses to import coffees from Brazil. But it was in 1945 that they launched the brand “Cafés Méo”.

Edouard Fichaux created the company that bears his name in 1900 in Lille. It was in 1974 that she moved to La Madeleine. The two companies officially joined forces in 2012 and are spread across two locations: La Madeleine (68, rue Gustave-Scrive) where a new salon has just opened (€6 million) and Lille (Quai de l’Ouest).

Where does the name of Café Méo come from?

Gérard Meauxsoone, director general of Méo.  Florent Moreau photo files
Gérard Meauxsoone, director general of Méo. Florent Moreau photo files

Quite simply from the contraction of the founders’ family name (Meauxsoone). The Méo coffee brand was created in 1945 and sold in stores, before reaching supermarkets, namely Auchan, in 1970.

The company’s two managing directors, Gérard Meauxsoone and Dominique Ruyant, are descendants of the creators. For Méo, the creators were the father and uncle of Gérard Meauxsoone. For Fichaux, Dominique Ruyant represents the fourth generation. He is the great-grandson of Édouard Fichaux, the founder.

The launch of home-compostable capsules, a priori in twenty-six weeks, was launched in early 2022. The first in France.

Coffee, by boat, right?

Koota, the new café by Méo-Fichaux, is committed to a neutral carbon footprint.  Photo Thierry Thorel
Koota, the new café by Méo-Fichaux, is committed to a neutral carbon footprint. Photo Thierry Thorel

Yes. Koota, the new café by Méo-Fichaux, is committed to a neutral carbon footprint. For the time being, 15% of this coffee arrives by sailboat from Colombia to Bordeaux, but within three years, the ambition is 80%.

Another advantage for its consumers, who we imagine are engaged: a QR code on the box will allow you to follow all the steps of the coffee culture until the cup. Coffee is available on kootacafe.com and exclusively on Chronodrive during the month of May.

Aluminum capsules and other compostables, is it possible?

At La Madeleine, the company produces aluminum capsules and other biocompostables.  GDP of photo files
At La Madeleine, the company produces aluminum capsules and other biocompostables. GDP of photo files

In La Madeleine, the company produces aluminum capsules and other biocompostables . The first are for distributor brands (Auchan, etc.) and the second are for Méo brand coffee. The launch of home compostable capsules, a priori in twenty-six weeks, it was released in early 2022.the first in France

.

recyclable packaging In the same area this summer, the first recyclable packaging

will appear for the soft capsule range, before being generalized to the entire range by 2023.

How many direct sales sites?
A Méo coffee shop has opened on the Grand-Place in Lille. photo files

A Méo coffee shop has opened on the Grand-Place in Lille. photo files Leaving aside the online sales sites, coffee is still sold in four coffees

(one in Lille Grand-Place, another avenue de Dunkerque in Lomme and two in Paris). There may be others in the coming years, especially in the metropolis of Lille. It’s almost an inversion of things: before it was sold in supermarkets, Méo only sold its coffee in its own stores.

* 300,000,000 compostable capsules are produced annually (Méo and private brands) and 400,000,000 in aluminum (private brands and other brands).

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