Alltricks, the irresistible rise of this benchmark in cycling, running and outdoor e-commerce!

Gary Anssens, CEO of the group, introduced his company and career in May 2021. (©Laurent Rebours)

all the trickse-commerce leader in cyclingin date It’s fromoutdoors in France, continues its strong growth, reaching in 2021 a turnover of 171 million eurosthat is, 39 million euros more than in 2020.

IT’S 30% growth for this company that chose to settle in chateaudun (Eure-et-Loir) and which owes its success story to an acceleration of its omnichannel strategy as its CEO, Gary Anssens, could present!

The second-hand market boom

Between 2018 and 2021, Alltricks simply achieved 163% growth!

he became a reference site for sports enthusiasts and has managed to invest in the circular economy with the acquisition of the second-hand website bike exchange and the opening of your service Second life dedicated to refurbished bikes that gives a second life to personal and professional bikes.

The cycling craze, with its obvious health and planet benefits, allowed the second-hand market to explode.

According to the latest Diffusis France study for Alltricks, 40% of respondents intend to buy a second-hand bicycle, of which half of the respondents will bet on an electrically assisted bicycle.

Alltricks – press release –

French people looking to sell their bike can go to an Alltricks store and have it back by the brand.

After a diagnosis and estimation of your bike, the user will be credited to your account with the value of the exchange of your bike or you will be able to leave with a new and more recent bike. Alltricks then restores the bikes to give them this second life.

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A huge warehouse of an additional 25,000 m2 in Châteaudun

The Châteaudun site offers expansion possibilities that have won over to Alltricks, which will double its storage area in 2022 to more than 40,000 m2.
The Châteaudun site offers expansion possibilities that have won over to Alltricks, which will double its storage area in 2022 to more than 40,000 m2. (©Laurent Rebours)

This second-hand market activity will represent a significant part of Alltricks’ turnover over the next four years.

The ongoing construction of a second warehouse in Châteaudunof 25,000 m2, will allow for the strong growth of Alltricks.

The brand’s specialized catalog offers more than 835 brands and 160,000 references on its website and Alltricks aims to meet all the expectations of outdoor sports enthusiasts.

The French company shipped more than 2.9 million articles in 2021 and attracts 54 million visitors a year to its website. With six own stores, the Alltricks e-merchant is a reference in phygital (combination of physical and digital).

Store in transport basins

The strong point of the e-commerce site is also having physical stores and offering tailor-made solutions for all budgets, from used to the most sophisticated.
The strong point of the e-commerce site is also having physical stores and offering tailor-made solutions for all budgets, from used to the most sophisticated. (©Laurent Rebours)

Gary Anssens’ group developed its retail strategy in 2021 at a sustained pace, marked by the opening of four stores in areas of use and regions with high potential for economic development and services around sports, such as Aix-In-Provence , Annemasse, Toulouse or Ile-de-France.

The historic store in Coignières, in the Paris region (Yvelines), has moved five minutes from its former location to a completely redesigned store to move from 480 to 1,200 m², including 1,000 m² of commercial space dedicated to cycling, walking and outdoors.

True temples of sport, with an average surface area of ​​450m2, Alltricks stores offer a premium showcase for leading brands, stride study and postural study services, a workshop, as well as an advanced omnichannel experience, with access to more than 160,000 references. on the website, the possibility of collecting and returning orders placed online.

Alltricks – press release –

Your custom bike is possible

The brand has its team of specialized technicians and is deployed in each Alltricks store for the preparation, maintenance and repair of bicycles, as well as to respond to bike enthusiast assembly projects.

Alltricks really offers a true 360 ​​degree experiencewith tailor-made services dedicated to the practice of sport and thanks to the animation of a support and advice network among enthusiasts.

The recruited group 100 new employees in 2021 to face this strong growth, namely in the after-sales service profiles and to structure its development in retail and internationally. On the Châteaudun site, Alltricks is expected to employ until 2024 250 employees.

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